Adding Value Beyond Pricing

Boosting the Pricing Team's Value and Contribution By Informing Other Critical Decisions

Commercial pricing teams often have the richest data, sharpest analytical capabilities, most timely intelligence, and broadest visibility into customer and market behaviors anywhere in the organization. At the same time, other functions are making major commercial decisions based on shallow analyses, incomplete visibility, and outright guesswork or gut instinct. So how can B2B pricing practitioners expand their value beyond the "pricing" domain? How can pricing teams leverage their data, diagnostics, and analytical capabilities to become trusted advisors on other critical decisions? And how can we do it all without creating a bunch of political friction? In this on-demand webinar, you'll learn about:

• Enhancing your credibility and influence by helping other groups solve critical business problems.
• Identifying the other valuable commercial insights that are hiding inside your pricing datasets.
• Developing the communication skills and business acumen to be effective outside the pricing lane.
• Informing decisions about customer targeting, account retention, new product development, etc.