Powerhouse Pricing Teams
Exploring the Traits of Effective B2B Pricing Teams
While the winds are certainly shifting, dedicated pricing teams in B2B are still a relatively new development. And as such, there are no long-standing rules for how everything should work. That said, there's an awful lot to learn from the pricing teams that have been around a while---particularly those that have generated significant results and established themselves as essential ingredients to their company's recipe for success in the marketplace. In this on-demand webinar, you'll learn about:
- How successful pricing groups have evolved and expanded over time.
- Hard lessons learned about gaining traction and maintaining support.
- The principles and philosophies that have led to greater effectiveness.
- Recommendations for elevating the status of the pricing organization.
This webinar is just one of hundreds of educational resources you get access to as a PricingBrew Journal subscriber.
More Subscriber-Only Resources From Our Library
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Spotlight on the B2B Pricing Organization
This report, based on our PricingPulse research, shines more light on the composition, perspectives, and priorities of dedicated pricing groups in leading B2B companies.
View This Research -
Do European Companies Really Price Better?
In this informative interview, Per Sjofors, the founder and CEO of Atenga, defends his bold assertion that European companies lead US companies in the development of pricing capabilities and processes.
View This Interview -
Exploring the Root-Causes of Pricing Problems
An educational case study collection exploring seven instances where further investigation revealed that supposed pricing problems weren't really pricing problems after all.
View This Case Study -
Step-by-Step Marketing Research for Strategic Pricing
In this step-by-step tutorial, learn how to conduct marketing research---the only reliable way to gain the meaningful and actionable insights you need for effective strategic pricing.
View This Tutorial
