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Powerhouse Pricing Teams

Exploring the Traits of Effective B2B Pricing Teams

While the winds are certainly shifting, dedicated pricing teams in B2B are still a relatively new development. And as such, there are no long-standing rules for how everything should work. That said, there's an awful lot to learn from the pricing teams that have been around a while---particularly those that have generated significant results and established themselves as essential ingredients to their company's recipe for success in the marketplace. In this on-demand webinar, you'll learn about:

  • How successful pricing groups have evolved and expanded over time.
  • Hard lessons learned about gaining traction and maintaining support.
  • The principles and philosophies that have led to greater effectiveness.
  • Recommendations for elevating the status of the pricing organization.

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  • From Tactical to Strategic Pricing

    Some teams are so mired in tactical grunt work and daily firefights that they never make progress on strategic pursuits. How have other pricing teams transitioned into more strategic functions? What steps did they take?

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  • 17 Customer Insights for More Strategic Pricing

    Having a better understanding of your buyers can help make profitable pricing outcomes the natural result. This guide reveals 17 powerful customer insights that are proven to be beneficial for creating advantageous pricing conditions.

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    From our unique vantage point, we've identified a number of larger trends that pricing teams need to be prepared for. In this on-demand webinar, we explore five of these trends and discuss the implications and ramifications.

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  • How Customers Evaluate a Price

    Customers aren't as logical in understanding value and assessing a price as you might think. In this guide, Mark Dresdner exposes eight factors that play an important role when a potential customer evaluates your prices.

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