Pricing Best Practices, Research Reports, Training Courses and Webinars

PricingBrew

Subscriber-Only Expert Interview

Already a subscriber? Login

Subscribe and get immediate access to this interview, full access to our research library, and much more...

Are Revenue Management and Pricing Actually Different?

Amit Aggarwal of iHeartMedia Discusses the Differences Between Revenue Management and Pricing

There seems to be a bit of confusion in the B2B space about "pricing" versus "revenue management". Some practitioners will use the terms interchangeably, even though they are different. They're related, of course, but different. So, we thought it would be useful to talk to someone with a lot of experience in both areas---someone like Amit Aggarwal, the Executive Vice President of Revenue Management at iHeartMedia---to help everyone understand the differences and why those differences matter.

This interview is just one of hundreds of educational resources you get access to as a PricingBrew Journal subscriber.

Subscribe & Get Access

More Subscriber-Only Resources From Our Library

  • Golden Rules of B2B Pricing

    B2B pricing has its own set of rules and governing principles...most of which you'll never find in a textbook. What are these "golden rules" and how you keep from breaking them?

    View This Webinar

  • 13 Unique Price Segmentation Attributes

    When you identify meaningful segmentation attributes, you also uncover a source of competitive advantage. This research brief explores a variety of unique price segmentation attributes that companies in the PricingBrew Network have found to be important.

    View This Research

  • Getting Started in B2B Pricing

    This 8-part course focuses on the critical concepts that B2B pricing professionals need to know. Whether you're trying to figure out where to begin or just want to ensure everyone on your team understands the fundamentals, this course can help.

    View This Tutorial

  • Closing the Costliest Pricing Capability Gaps

    In this session, we explore three pricing capability gaps that are still all-too-common considering their detrimental effects on pricing performance and highlight steps you can take to close the gaps once and for all.

    View This Webinar