Getting Started in B2B Pricing
Explaining the Critical Concepts That B2B Pricing Professionals Need to Know
Some organizations haven't had a pricing team in the past, and want to know where to begin. Others have a well-established pricing team, but want to ensure everyone's up-to-speed on the fundamentals. With this in mind, we've put together an 8-part course that focuses on the key concepts like segmentation and analysis. It offers advice on both a strategic and a tactical level, and it walks you through the process of convincing management of the importance of having a B2B pricing team. You'll also learn what the best B2B pricing teams are doing well and how to avoid some common missteps.
- Learn the fundamentals of key concepts like segmentation and analysis.
- Discover what it really means to be a strategic B2B pricer.
- Understand how best to gain management support and driving organizational change.
- Gain insight into what the best B2B pricing teams do well and how to avoid common missteps.
This tutorial is just one of hundreds of educational resources you get access to as a PricingBrew Journal subscriber.
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The Essence of Strategic Pricing
It's easy to fill your to-do list with all sorts of tactical pricing tasks. But if you're only focusing on those, it's hard to generate significant results. View this recorded training seminar and learn about tackling the most powerful and effective aspects of real strategic pricing.
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Getting to the Right Number
In this Expert Interview, Walter Paczkowski shares his perspectives on the challenges and opportunities he's identified in his work using advanced quantitative techniques to set better prices.
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Pricing for Customer Lifetime Value
In B2B, retaining good customers over time is essential for survival. That's why Customer Lifetime Value (CLV) has become such an important metric. So what do B2B pricers really need to understand about CLV?
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