Getting Started in B2B Pricing
Explaining the Critical Concepts That B2B Pricing Professionals Need to Know
Some organizations haven't had a pricing team in the past, and want to know where to begin. Others have a well-established pricing team, but want to ensure everyone's up-to-speed on the fundamentals. With this in mind, we've put together an 8-part course that focuses on the key concepts like segmentation and analysis. It offers advice on both a strategic and a tactical level, and it walks you through the process of convincing management of the importance of having a B2B pricing team. You'll also learn what the best B2B pricing teams are doing well and how to avoid some common missteps.
- Learn the fundamentals of key concepts like segmentation and analysis.
- Discover what it really means to be a strategic B2B pricer.
- Understand how best to gain management support and driving organizational change.
- Gain insight into what the best B2B pricing teams do well and how to avoid common missteps.
This tutorial is just one of hundreds of educational resources you get access to as a PricingBrew Journal subscriber.
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The Fundamentals of Effective Subscription Pricing
With subscriptions, the first order is just a fraction of the business you hope to get over time. So how do you do get the pricing right? In this recorded webinar, learn the processes, practices, and measures that can boost subscription pricing effectiveness.
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How Does Your Pricing Department Compare?
Ever wonder how your pricing department stacks up to others? This PricingPulse research briefing explores the size, experience, challenges, and priorities of B2B pricing organizations.
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Exposing Your Differential Value Step-by-Step
This tutorial cuts through the apparent complexity of value-based pricing to provide simplified, step-by-step process for understanding and exposing the differential value of your offerings.
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How to Retain Your Key Customers
When you lose business from existing accounts, the sales team must acquire even more new business to compensate. In this on-demand training session, learn how pricing analysis skills are ideal to identify and minimize revenue attrition and customer defection.
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