Getting Started in B2B Pricing
Explaining the Critical Concepts That B2B Pricing Professionals Need to Know
Some organizations haven't had a pricing team in the past, and want to know where to begin. Others have a well-established pricing team, but want to ensure everyone's up-to-speed on the fundamentals. With this in mind, we've put together an 8-part course that focuses on the key concepts like segmentation and analysis. It offers advice on both a strategic and a tactical level, and it walks you through the process of convincing management of the importance of having a B2B pricing team. You'll also learn what the best B2B pricing teams are doing well and how to avoid some common missteps.
- Learn the fundamentals of key concepts like segmentation and analysis.
- Discover what it really means to be a strategic B2B pricer.
- Understand how best to gain management support and driving organizational change.
- Gain insight into what the best B2B pricing teams do well and how to avoid common missteps.
This tutorial is just one of hundreds of educational resources you get access to as a PricingBrew Journal subscriber.
More Subscriber-Only Resources From Our Library
-
Exposing Your Differential Value Step-by-Step
This tutorial cuts through the apparent complexity of value-based pricing to provide simplified, step-by-step process for understanding and exposing the differential value of your offerings.
View This Tutorial -
Managing Multichannel Pricing
In this on-demand webinar, you'll learn about market mapping, MAP policies, and other tactics and tips for minimizing the potential for channel conflict, reputational damage, and margin erosion.
View This Webinar -
Suffering from a Costly Case of Sticker Shock
In B2B environments where discounting is habitual, it's easy to think that your list prices don't really matter all that much. But before you conclude that list prices are inconsequential in your business, consider this case of a B2B reseller who just couldn't see what they were missing.
View This Case Study -
How to Explain Price Segmentation to Others
As powerful as it is, price segmentation can sometimes be difficult for people outside of pricing to understand. This tutorial simplifies the concepts so that just about anyone can understand this important and foundational concept.
View This Tutorial
Come Join Our Next Webinar
Leveraging Multidimensional Value
Improving Pricing By Exposing All the Ways Your Offerings Deliver More Value
