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Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.

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  • When leading others through the rationale behind a change, isn't there a danger that they'll arrive at different conclusions?
  • Are there downsides to grandfathering existing SaaS subscribers into their current pricing levels when we raise prices for newbies?
  • Can just measuring something cause it to improve?
  • Why would a B2B customer defect if they are saying they're satisfied?
  • What does a real price segment look like? What defines it?
  • Should it concern us that customers haven't ever considered the value-drivers we've identified?
  • How can I tell if a customer is defecting early enough to do something about it?
  • When positioning ourselves vs. the competition, won’t prospects see us as negative and get turned off?
  • What's the difference between pricing analytics and optimization?
  • Why are salespeople so quick to offer discounts?

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