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Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.
Here are just a few that subscribers get access to:
- How can I tell what a customer's real agenda is and identify what type of buyer they really are?
- Any tips for getting others in our company on-board with conducting more rigorous competitive analysis?
- Aren't people usually the root-causes behind most pricing problems?
- What are the different buyer types we might be negotiating with?
- What is a "Mix Shift" customer defection and how do I spot it?
- If we have people with lots of experience in the industry, do we really need to conduct marketing research?
- How do you "normalize" your pricing to something else?
- How can we get ahold of competitors' price lists?
- Why are the early signs of customer defection so difficult to spot?
- When leading others through the rationale behind a change, isn't there a danger that they'll arrive at different conclusions?
This question is just one of hundreds of educational resources you get access to as a PricingBrew Journal subscriber.
More Subscriber-Only Resources From Our Library
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Dealing with Price Exceptions
For many teams, their exception-handling processes are a significant and ongoing source of frustration and inefficiency. So how should you go about improving these critical processes?
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Seven Steps to Identify and Capture Your Value
When it comes to value-based pricing, it's easy to get sidetracked by all of the apparent complexity. In this tutorial, learn the fundamental process steps that are crucial for success.
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Spotlight on the B2B Pricing Organization
This report, based on our PricingPulse research, shines more light on the composition, perspectives, and priorities of dedicated pricing groups in leading B2B companies.
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How to Price Big Deals
Big deals generate a lot of internal pressure and it's easy to ignore the huge pitfalls of winning "badly." In this session, we explore a triangulated pricing approach to ensure profitability, mitigate risk, and avoid future regret.
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