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Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • What's the difference between pricing analytics and optimization?
  • Are there downsides to grandfathering existing SaaS subscribers into their current pricing levels when we raise prices for newbies?
  • How do I know if my value messages are really "strategic"?
  • What is a "Steady State" customer defection and how do I spot it?
  • Why is customer retention so much more important in B2B than in B2C?
  • If we have people with lots of experience in the industry, do we really need to conduct marketing research?
  • How does internal marketing relate to change management?
  • Should I share the results of our marketing research with the sales team?
  • I'm tired of policing my sales team and playing "bad cop" on every deal. Any suggestions?
  • Can you measure price elasticity through channels?

This question is just one of hundreds of educational resources you get access to as a PricingBrew Journal subscriber.

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More Subscriber-Only Resources From Our Library

  • Pros & Cons of Different Pricing Locations

    To help guide your decision about where to locate a dedicated Pricing function in your business, we've compiled this reference table outlining four typical locations, the rationale for each location, as well as the top pros and cons that have been reported.

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  • How to Prevent Margin Meltdowns in the Field

    When your salespeople adopt better pricing and discounting habits, your strategies can become much more powerful than they were on paper. In this tutorial, learn seven real-world strategies and tactics for getting B2B salespeople to price and discount more effectively.

    View This Tutorial

  • Stop Living With Subpar Price Execution!

    In this Expert Interview, Cath Brands of Flintfox discusses what pricing teams can do to finally address those frustrating and costly price execution issues that have been slowing us down and holding us back.

    View This Interview

  • Ten Signs Your Pricing Strategy Stinks

    There are so many factors at play in pricing that it can be difficult to know if your strategy is really effective or not. This simple self-assessment can help determine whether the odds are for or against your pricing strategy.

    View This Diagnostic