Get the Answers You Need

Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• How can I tell what a customer's real agenda is and identify what type of buyer they really are?
• Any tips for getting others in our company on-board with conducting more rigorous competitive analysis?
• Aren't people usually the root-causes behind most pricing problems?
• What are the different buyer types we might be negotiating with?
• What is a "Mix Shift" customer defection and how do I spot it?
• If we have people with lots of experience in the industry, do we really need to conduct marketing research?
• How do you "normalize" your pricing to something else?
• How can we get ahold of competitors' price lists?
• Why are the early signs of customer defection so difficult to spot?
• When leading others through the rationale behind a change, isn't there a danger that they'll arrive at different conclusions?