Get the Answers You Need

Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• What does a real price segment look like? What defines it?
• What types of attributes should we think about for price segmentation?
• How can product packaging be leveraged to increase profitability?
• What's the difference between defection detection and customer retention?
• Why are the early signs of customer defection so difficult to spot?
• Why is accurate price segmentation so important?
• When conducting research interviews, how many should we try to conduct?
• Any tips for getting others in our company on-board with conducting more rigorous competitive analysis?
• What is a "Steady State" customer defection and how do I spot it?
• How do I know if my value messages are really "strategic"?