Get the Answers You Need

Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• Does price elasticity really exist in B2B markets?
• What if our whole analytics initiative is built around giving end-users the ability to slice-and-dice data for themselves?
• What if there's just no convincing some of the internal influencers and naysayers that the initiative will be worthwhile?
• How does internal marketing relate to change management?
• What’s the difference between “hard” and “soft” value-drivers?
• How can pricing skills be applied to other profitable problems?
• What if our competitors are outperforming us on every value-driver that really matters?
• Why shouldn't services be priced by the hour? Lawyers and accountants do it, don't they?
• What do I do if my internal team can’t reach agreement on a set of value-drivers and their relative importance?
• How would we know which value packages or bundles make sense to create?