Avoiding Guesswork in Value-Based Pricing
Learn the Two Step Process for Avoiding Mistakes and Making Your Value-Based Pricing Efforts More Accurate
Scratch the surface of many value-based pricing initiatives today and you’ll find a whole lot of guesswork. In this guide, you'll learn about the the only reliable way to gain a truly meaningful and actionable understanding of what customers and prospects actually value.
- Learn how simple research can save time, increase adoption, and generate better results.
- Learn about a straightforward two-step process that even experienced researchers miss.
- Learn to sidestep four of the most common hurdles you could run into along the way.
- Learn how one company used the process to refine their understanding of customer value.
This guide is just one of hundreds of educational resources you get access to as a PricingBrew Journal subscriber.
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Pricing pressure is just a fact of life. But how well you handle that pressure can determine whether your business ultimately succeeds or fails. This guide exposes 15 ways to address (and prepare for) competitive pricing pressure.
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How Customers Evaluate a Price
Customers aren't as logical in understanding value and assessing a price as you might think. In this guide, Mark Dresdner exposes eight factors that play an important role when a potential customer evaluates your prices.
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