PricingBrew

Subscriber-Only On-Demand Webinar

Already a subscriber? Login

Subscribe and get immediate access to this webinar, full access to our research library, and much more...

Anticipating Competitors’ Pricing Moves

Learn Proven Approaches for Predicting Competitive Actions and Reactions

In B2B pricing, it's often said that your plans can only be as smart as your dumbest competitor. While the statement is nowhere close to the truth, the sentiment is certainly understandable. After all, your competitors' pricing actions and reactions add many more variables to an already complex mix. So, how can you reduce the competitive ambiguity in pricing? How can you get ahead of your competitors' actions and reactions? How do you anticipate their moves and prevent them from foiling your plans? In this on-demand webinar, you'll learn about:

  • Narrowing the field to focus on the competitors that matter most to the business at hand.
  • Asking the right strategic questions to better understand what makes your competitors tick.
  • Incorporating the anticipated competitive responses into your pricing strategies and plans.
  • Putting competitive feedback from your customers and salespeople in proper perspective.

This webinar is just one of hundreds of educational resources you get access to as a PricingBrew Journal subscriber.

Subscribe & Get Access

More Subscriber-Only Resources From Our Library

  • From Tactical to Strategic Pricing

    Some teams are so mired in tactical grunt work and daily firefights that they never make progress on strategic pursuits. How have other pricing teams transitioned into more strategic functions? What steps did they take?

    View This Webinar
  • Powerhouse Pricing Teams

    In B2B, dedicated pricing teams are still a relatively new development. And as such, there are no long-standing rules for how everything should work. In this on-demand webinar, explore the common traits, characteristics, and behaviors of successful pricing teams that have been around longer than most.

    View This Webinar
  • Step-by-Step Competitive Analysis for Strategic Pricing

    How to use competitive analysis to identify actionable opportunities to gain strategic advantage, expose competitive gaps, provide differentiation beyond price, and reduce the pressure to discount.

    View This Tutorial
  • "Better" Practices for Pricing Improvement

    That lofty place of "best practice" can sometimes seem very far away. Fortunately, pricing has so much power that amazing results can be generated by just getting "better." In this webinar, learn how to adapt best practices in less than ideal situations.

    View This Webinar