How to Combat Competitive Pricing Pressure
Strategies and Tactics for Dealing with Competitors' Price Moves and Discounting Behaviors
Faced with hyper-competition and an uncertain economy, it's tempting to want to "meet or beat" your competitors at every turn. And you'll certainly get no objections from your salespeople should you decide to match those "competitive offers" your customers are so generously willing to share. But how should you respond to competitive pricing pressure? How should you answer their price moves? And how should you react to their purported discounting behaviors in the field? In this on-demand training webinar, you will learn about:
- The true role that pricing plays in most B2B buyers' purchasing decisions and vendor selection processes.
- Why visibility into your competitors' pricing may not be the best way to determine how you stack up.
- Strategic steps you can take to reduce discounting pressure well before the deals are even on the table.
- The variety of ways customers will use your competitors against you...and how to respond effectively.
This webinar is just one of hundreds of educational resources you get access to as a PricingBrew Journal subscriber.
More Subscriber-Only Resources From Our Library
-
How to Price Big Deals
Big deals generate a lot of internal pressure and it's easy to ignore the huge pitfalls of winning "badly." In this session, we explore a triangulated pricing approach to ensure profitability, mitigate risk, and avoid future regret.
View This Webinar -
Dismantling Mid-Market Pricing Myths
In this Expert Interview with Jared Wiesel of Revenue Analytics, learn about his work helping mid-market companies get past the myths and misconceptions to begin leveraging the power of pricing technology.
View This Interview -
Dynamic Price Segmentation
How do you build a price segmentation model that aligns to deal-by-deal price sensitivities while still being manageable? In this session, we illustrate why dynamic, attribute-based segmentation is best practice.
View This Webinar -
Optimizing Pricing Operations
Over the last few years, most teams have changed their day-to-day operations quite a bit to deal with all of the challenges. So how do we make sense of this patchwork to make our operations more efficient and effective?
View This Webinar

Why Subscribe?
When you join your peers and become a PricingBrew Journal subscriber, you get immediate access to this webinar as well as all of these other features:
- Training WebinarsDozens of on-demand webinars covering crucial pricing topics with new webinars every few weeks
- On-Demand LibraryA searchable library of hundreds of concise guides, tutorials, cases, assessments, and research reports
- Expert InterviewsLearn from others in pricing who’ve “Been There and Done That” through our Expert Interview Series
- Help DeskAsk our team of analysts for advice, insights, and perspectives on your specific pricing challenges