Avoiding Three Costly Price Segmentation Mistakes

Learn About Three Common Mistakes That Can Weaken the Foundation of Your Pricing Efforts

Price segmentation is undoubtedly the cornerstone of any successful pricing program. But the concept is new for many companies and as a result, many companies end up making costly mistakes that put their whole program in jeopardy. In this diagnostic, you'll learn:

• Why it's so common for companies to use existing segmentation models that aren't effective for more profitable pricing.
• The two problems that occur when your segmentation model doesn't reflect the true price granularity of your business.
• Why statistical segmentation analysis is so much better than intuition---and how it's easier than you might think.
• How to get over the organizational hurdles to creating a new model when your current one isn't as effective as it could be.