The Pricing Practitioner’s Primer on B2B Sales
What B2B Pricing People Need to Understand About Salespeople and Sales Processes
[dropcap]T[/dropcap]o be most effective in B2B environments, pricing professionals need to learn as much as they can about their sales function. They not only need to understand what makes salespeople tick, they also need to have a working knowledge of the sales processes that are typically involved. In this on-demand webinar, you'll learn about:
- Key aspects of sales team structure and drivers of common sales behaviors.
- Changes in prospect behavior that create new sales and pricing challenges.
- A major shift in sales influence that pricing people need to be aware of.
- Crucial considerations for working with sales processes and systems.
This webinar is just one of hundreds of educational resources you get access to as a PricingBrew Journal subscriber.
More Subscriber-Only Resources From Our Library
-
Fighting Over-Discounting in the Field
Over-discounting in the field is a frustrating reality for most B2B pricing teams. So, how do you prevent it from happening? In this Expert Interview, Chaz Napoli shares the strategies and tactics he's found to be effective through hundreds of customer engagements.
View This Interview -
Optimizing Pricing Operations
Over the last few years, most teams have changed their day-to-day operations quite a bit to deal with all of the challenges. So how do we make sense of this patchwork to make our operations more efficient and effective?
View This Webinar -
How to Hire Great Pricing People
How do you identify pricing candidates with the raw materials to be most successful? In this on-demand webinar, you'll learn the most important attributes you should be looking for when building your team.
View This Webinar -
Delivering Answers to the Point of Sale
While the promise of data-driven decisions in sales is compelling, it’s rarely realistic. This tutorial reveals a more effective approach for getting salespeople to use data and analytics to make better pricing decisions.
View This Tutorial

Why Subscribe?
When you join your peers and become a PricingBrew Journal subscriber, you get immediate access to this webinar as well as all of these other features:
- Training WebinarsDozens of on-demand webinars covering crucial pricing topics with new webinars every few weeks
- On-Demand LibraryA searchable library of hundreds of concise guides, tutorials, cases, assessments, and research reports
- Expert InterviewsLearn from others in pricing who’ve “Been There and Done That” through our Expert Interview Series
- Help DeskAsk our team of analysts for advice, insights, and perspectives on your specific pricing challenges

