Considerations for Effective Pricing Through Channels
A Conversation with Peter Maniscalco About Pricing Through Distributors, VARs, and Integrators
How do you get your arms around all of the various players in the channel and manage all of the links in the distribution chain? In this informative interview, we discuss channel pricing with Peter Maniscalco, a Senior Manager of Pricing at a major IT Products and Services company and a veteran of the pricing profession, with more than 10 years' experience as a both a practitioner and consultant.
This interview is just one of hundreds of educational resources you get access to as a PricingBrew Journal subscriber.
More Subscriber-Only Resources From Our Library
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Crucial B2B Pricing Concepts
Pricing in a B2B environment is very different from pricing in consumer or retail settings. In this on-demand webinar, you'll learn about 12 ways B2B pricing is unique and 6 core pricing concepts that every B2B pricing person needs to understand inside and out.
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How to Advance Your Career in B2B Pricing
In this day and age, you can’t just expect things to happen, you have to make things happen. This tutorial explains eight different "plays" to effectively manage and advance your career in pricing.
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The Fundamentals of Multinational Pricing
Multinational expansion often brings a massive increase in pricing complexity. In this session, we discuss how to cut through the complexities, focus on the fundamentals, and drive big performance improvements.
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How Strict Pricing Enforcement Killed a Product
Strict enforcement of pricing policies can seem like a great idea. But this comical case study sheds some light on the perils of enforcing policies that are lacking (and somewhat ridiculous).
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