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Pricing Training in B2B

The Key Ingredients for More Effective Pricing Training Programs in B2B Environments

When it comes to developing robust pricing knowledge and skills, far too many commercial teams are still just winging it. Some are leaning heavily on tactical tools and processes, just hoping that all the other necessary strategic and organizational skills will also materialize...somehow. And some teams are even relying on consumer-oriented pricing training and information that can be dangerous in B2B. As the market forces and organizational dynamics are so unique in B2B settings, it pays to take a more thoughtful and deliberate approach to pricing training...both inside and outside the pricing team. In this on-demand webinar, you'll learn about:

  • The training topics and resources that leading B2B pricing teams are currently prioritizing and why.
  • The strategic skills and capabilities that pricing practitioners must develop to be effective in B2B.
  • Proven strategies for training the Sales team to improve price execution and realization in the field.
  • Considerations and tips for developing role-based training roadmaps and reinforcement schedules.

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