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Ten Signs Your Pricing Strategy Stinks

Use a Simple Self-Assessment to Determine Whether the Odds Are For or Against Your Pricing Strategy

For determining the efficacy of a pricing strategy, financial performance alone just doesn't tell you very much due to all of the disparate factors at play. So, what do you do? How can you tell if your pricing strategy is really effective or not? In this diagnostic, you will learn about:

  • How and why you can be making good money, while still having a weak pricing strategy.
  • How to use simple “ingredient assessment” to estimate the likely quality of your strategy.
  • Ten powerful assessment questions whose answers reveal the quality of your ingredients.
  • The one assessment question that’s more predictive and more influential than all the rest.

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More Subscriber-Only Resources From Our Library

  • Improving Your Price Lists

    For many, price lists are their primary means of delivering prices to the field. But because they are such blunt instruments, price lists are not ideal for price realization. So how do you improve performance using price lists?

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  • How to Craft Effective Strategic Value Messages

    This tutorial shows you how to get beyond the platitudes and develop compelling messages that get prospects to view your offerings as being different, better than the alternatives, and worth the price.

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  • How to Combat Competitive Pricing Pressure

    What's the best way to manage competitive pricing pressure? In this 4-part training webinar, we share 20 strategies and tactics leading pricing teams are using to anticipate competitive moves, minimize their impact, and respond more effectively.

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  • How to Fight a Price War

    In this on-demand webinar, learn strategies and tactics for preventing a price war, handling "dumb" competitors, de-escalating and avoiding provocative situations, and winning without actually fighting.

    View This Webinar