Ten Signs Your Pricing Strategy Stinks
Use a Simple Self-Assessment to Determine Whether the Odds Are For or Against Your Pricing Strategy
For determining the efficacy of a pricing strategy, financial performance alone just doesn't tell you very much due to all of the disparate factors at play. So, what do you do? How can you tell if your pricing strategy is really effective or not? In this diagnostic, you will learn about:
- How and why you can be making good money, while still having a weak pricing strategy.
- How to use simple “ingredient assessment” to estimate the likely quality of your strategy.
- Ten powerful assessment questions whose answers reveal the quality of your ingredients.
- The one assessment question that’s more predictive and more influential than all the rest.
This diagnostic is just one of hundreds of educational resources you get access to as a PricingBrew Journal subscriber.
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To be effective in B2B pricing, you have to be able influence all of the different functional groups involved. This guide exposes how to influence the upstream decisions that can ultimately make or break your pricing efforts.
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Embracing the Embedded Pricing Organization
Mark Burton, co-author of the book, "Pricing with Confidence: 10 Ways to Stop Leaving Money on the Table," talks with us about the next evolution of the pricing department.
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Competitive Insights for More Strategic Pricing
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Tweaking Your Sales Strategy to Improve Prices
A well thought-out strategy can reduce pricing pressure and increase deal velocity. This guide explains how relatively small adjustments to your sales strategy in a few high-leverage areas can combine and compound to produce dramatic results.
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