Developing a Winning Roadmap for Pricing Success
How to Create an Effective Plan for Making Pricing a More Valuable and Strategic Function
From our research, leading pricing functions go through key evolutionary phases in becoming more effective and strategic. To transform pricing into a truly effective and strategic function, good intentions simply aren't enough. You need a plan. Of course, crafting an effective pricing roadmap isn't easy and it requires a thoughtful approach. But that's where our research into leading pricing functions can be a big help. In this on-demand webinar, you'll learn about:
- The five main areas that your roadmap will need to address to be on-par with the leading pricing functions.
- How to leverage a "dual track" roadmap to ensure longer-term initiatives aren't falling through the cracks.
- Balancing the day-to-day, tactical requirements with the more powerful and strategic aspects of pricing.
- The top tips, suggestions, and "gotchas" to be aware of as you develop and execute your roadmap over time.
This webinar is just one of hundreds of educational resources you get access to as a PricingBrew Journal subscriber.
More Subscriber-Only Resources From Our Library
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Step-by-Step Competitive Analysis for Strategic Pricing
How to use competitive analysis to identify actionable opportunities to gain strategic advantage, expose competitive gaps, provide differentiation beyond price, and reduce the pressure to discount.
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Exposing the Power of Price Elasticity in B2B
Price elasticity is incredibly underutilized and often misunderstood. Barrett Thompson explains the nature of price elasticity in B2B and how you can use it to set better prices with far less risk.
View This Interview -
The Competitor Assessment Scorecard
Use this scorecard to assess your competitors relative to each other and yourself on the various elements of the Triangulated Competitive Audit.
View This Tool -
Tweaking Your Sales Strategy to Improve Prices
A well thought-out strategy can reduce pricing pressure and increase deal velocity. This guide explains how relatively small adjustments to your sales strategy in a few high-leverage areas can combine and compound to produce dramatic results.
View This Guide
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Boosting Your Pricing Power
How to Proactively Create and Maximize Pricing Leverage in B2B Markets
