Lifecyle Pricing in B2B
Strategies and Tactics for More Effective Pricing from Product Introduction through End-of-Life
Demand changes throughout the life of every product and you can tap into impressive profits as your product progresses through the various stages of the lifecycle---from development and introduction through maturity and EOL. In this on-demand training seminar, you will learn about:
- The six major stages of the product lifecycle and the market dynamics that often conspire over time.
- The pricing strategies that are commonly employed at different stages and why they are problematic.
- The four things that leading pricing organizations are doing differently to mitigate the challenges.
- How to be proactive about price management in the most important stage of the product lifecycle.
This webinar is just one of hundreds of educational resources you get access to as a PricingBrew Journal subscriber.
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Neutralizing the Sales Team's Excuses
Effectively Addressing the Top "Reasons" Sales Teams Give for Poor Price Execution
