Lifecyle Pricing in B2B
Strategies and Tactics for More Effective Pricing from Product Introduction through End-of-Life
Demand changes throughout the life of every product and you can tap into impressive profits as your product progresses through the various stages of the lifecycle---from development and introduction through maturity and EOL. In this on-demand training seminar, you will learn about:
- The six major stages of the product lifecycle and the market dynamics that often conspire over time.
- The pricing strategies that are commonly employed at different stages and why they are problematic.
- The four things that leading pricing organizations are doing differently to mitigate the challenges.
- How to be proactive about price management in the most important stage of the product lifecycle.
This webinar is just one of hundreds of educational resources you get access to as a PricingBrew Journal subscriber.
More Subscriber-Only Resources From Our Library
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How to Tackle Trade Tariffs
In this insightful conversation, Sean Arnold helps us sort through the issues and understand our options when addressing the latest addition to our list of pricing challenges: trade tariffs.
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How to Hire Great Pricing People
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The B2B Pricing Capability Self-Assessment
To help identify areas for improvement and help gauge the competitiveness of your company's strategic and tactical pricing capabilities, simply answer the 52 questions in this straightforward self-assessment as truthfully and objectively as possible.
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