Lifecyle Pricing in B2B
Strategies and Tactics for More Effective Pricing from Product Introduction through End-of-Life
Demand changes throughout the life of every product and you can tap into impressive profits as your product progresses through the various stages of the lifecycle---from development and introduction through maturity and EOL. In this on-demand training seminar, you will learn about:
- The six major stages of the product lifecycle and the market dynamics that often conspire over time.
- The pricing strategies that are commonly employed at different stages and why they are problematic.
- The four things that leading pricing organizations are doing differently to mitigate the challenges.
- How to be proactive about price management in the most important stage of the product lifecycle.
This webinar is just one of hundreds of educational resources you get access to as a PricingBrew Journal subscriber.
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Navigating the Pricing Technology Landscape
Given the pace of change, it’s increasingly difficult to keep track of the various pricing technologies and what they’re best used for. In this recorded training seminar, we discuss the latest trends and developments and how different types of solutions compare.
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Understanding How B2B Pricing Is Different
It's dangerous to assume that the pricing principles are the same whether the buyer is an individual consumer or a business. This guide explains five important differences between B2B and B2C pricing and how you can use them to your advantage.
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How to Avoid Pricing Panic
How should you respond when something disruptive happens in your market? How do you avoid overreaction? How do you balance speedy action with smart action? And how do you prepare for the next disruption?
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Driving Strategic Decisions with Pricing Analytics
Most often, pricing analytics are only used to evaluate specific deals, identify pricing outliers, and measure price performance over time. But in the right hands, armed with the right questions, pricing analytics can serve a much more strategic purpose.
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