Dismantling Mid-Market Pricing Myths
Exploring Common and Costly Myths and Misconceptions about Pricing Technology
When it comes to pricing and pricing technology, we here at the PricingBrew Journal have observed that far too many small- and medium-sized companies are still being held back by a number of outdated notions and misconceptions. In this Expert Interview, we talk to Jared Wiesel of Revenue Analytics about his work helping mid-market companies get past the various myths and misconceptions to begin leveraging the power of pricing technology.
This interview is just one of hundreds of educational resources you get access to as a PricingBrew Journal subscriber.
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Developing Better Relationships with the Sales Team
Sales and pricing will rarely see eye to eye. Greg Preuer, Director of Pricing at Cooper Lighting, shares his experiences on how he's been able to work more effectively with the sales team.
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Getting Beyond Pricing to Make a Real Impact
To be effective in B2B pricing, you have to be able influence all of the different functional groups involved. This guide exposes how to influence the upstream decisions that can ultimately make or break your pricing efforts.
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Leveraging Your Multidimensional Value
What are the dimensions of value that matter most to buyers? Which specific value drivers should you be prioritizing? And how do we incorporate them into our pricing and value propositions?
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Communicating Value Over Price
How do you know whether your value messaging is good, bad, weak, or strong? And how do you ensure that the value of your offerings is being communicated as effectively as it really could and should be?
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More Effective Cost-Plus Pricing
Turn the Simplest Pricing Formula Into a More Strategic Pricing Tool
