Essential Pricing Functions
Exploring the Seven Most Important "Jobs Within the Job" of B2B Pricing
To be most effective, B2B pricing practitioners have to wear different hats at different times. In fact, the complexity and unique dynamics in B2B environments tend to produce a virtual smorgasbord of different situations, challenges, and opportunities. So, while there's only one pricing title on the business card, there are actually many different "jobs within the job." And it isn't easy to do the right jobs, at the right times, and in the right ways. In this on-demand webinar, you'll learn about:
- The pricing jobs that make the most difference to performance and contribution.
- The upsides of performing the critical roles that most people are afraid to take on.
- The importance of timing and how to wear the right hat for the situation at hand.
- The "high leverage" jobs that make every other function easier and more effective.
This webinar is just one of hundreds of educational resources you get access to as a PricingBrew Journal subscriber.
More Subscriber-Only Resources From Our Library
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Avoiding the Pitfalls of Price Segmentation
In this expert interview, Barrett Thompson provides insight into the common problems and pitfalls to avoid when developing price segmentation models in B2B environments.
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Three Core Pricing Skills That No One Talks About
For many B2B companies, increasing knowledge around pricing is a priority. But this education regularly ignores skills that are critically important. In this guide, learn about three areas that are often overlooked.
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New Benchmarks for Pricing Excellence in B2B
In our research, we’ve identified ten areas where “best practices” have been redefined; setting new benchmarks for pricing excellence in B2B. Use this self-assessment to see how your capabilities measure up.
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Developing Better Relationships with the Sales Team
Sales and pricing will rarely see eye to eye. Greg Preuer, Director of Pricing at Cooper Lighting, shares his experiences on how he's been able to work more effectively with the sales team.
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Practical Price Sensitivity
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