Breaking Out of Your Pricing Silo
Mark Burton of Holden Advisors Shares His Latest Insights and Advice for Taking Your Pricing Department to the Next Level
When we first interviewed Mark Burton, he introduced us to the concept of the Embedded Pricing Organization. Representing the next evolution of the pricing department, our subscribers have been eager to learn more. In this follow-up interview, you will learn:
- Mark's latest insights into the Embedded Pricing Organization and how pricing departments are leveraging it.
- The business dynamics that are forcing pricing departments to function differently in order to remain relevant.
- The areas that Embedded Pricing Organizations are prioritizing for greater infusion of pricing expertise and capability.
- The most significant skills "gaps" that pricing practitioners and teams must overcome as they move forward.
This interview is just one of hundreds of educational resources you get access to as a PricingBrew Journal subscriber.
More Subscriber-Only Resources From Our Library
-
Seize the Pricing Opportunity Before Others Do
In this conversation with David Bauders, the Founder and President of Strategic Pricing Associates (SPA), you'll glean insights and tips from his experiences working with hundreds of distributors and manufacturers.
View This Interview -
Spotlight on the B2B Pricing Organization
This report, based on our PricingPulse research, shines more light on the composition, perspectives, and priorities of dedicated pricing groups in leading B2B companies.
View This Research -
Business-to-Business Price Elasticity
In this recorded training session, we explain the fundamentals of price elasticity in straightforward terms, explore the various principles involved, and provides valuable tips and insights to help you get started toward leveraging this most powerful measure in B2B pricing.
View This Webinar -
Avoiding the Top 10 Pricing Mistakes
You're going to make mistakes. But if you can avoid the biggest mistakes, you're definitely rigging the game in your favor. In this on-demand webinar, learn about the top 10 mistakes that other pricing groups have made along the way.
View This Webinar

Why Subscribe?
When you join your peers and become a PricingBrew Journal subscriber, you get immediate access to this interview as well as all of these other features:
- Training WebinarsDozens of on-demand webinars covering crucial pricing topics with new webinars every few weeks
- On-Demand LibraryA searchable library of hundreds of concise guides, tutorials, cases, assessments, and research reports
- Expert InterviewsLearn from others in pricing who’ve “Been There and Done That” through our Expert Interview Series
- Help DeskAsk our team of analysts for advice, insights, and perspectives on your specific pricing challenges