Exposing the Truth About Value-Based Pricing

Stephan Liozu Discusses the Reality of Embracing Value-Based Pricing in B2B Environments

Over the last few years, there's been a tremendous amount of buzz and hype about value-based pricing in B2B environments. And it's gotten to the point where, these days, it seems to be the "in thing" for people to claim that they practice value-based pricing in their businesses. But saying it is one thing and actually doing it is quite another. In this Expert Interview with Stephan Liozu, a well-known name in the pricing community and a prolific author and expert on the subject of value-based pricing, we talk about what it really means to practice value-based pricing in a B2B environment. And here's a hint --- there's a lot more to it than many would have us believe!