PricingBrew

Subscriber-Only Expert Interview

Already a subscriber? Login

Subscribe and get immediate access to this interview, full access to our research library, and much more...

Exposing the Truth About Value-Based Pricing

Stephan Liozu Discusses the Reality of Embracing Value-Based Pricing in B2B Environments

Over the last few years, there's been a tremendous amount of buzz and hype about value-based pricing in B2B environments. And it's gotten to the point where, these days, it seems to be the "in thing" for people to claim that they practice value-based pricing in their businesses. But saying it is one thing and actually doing it is quite another. In this Expert Interview with Stephan Liozu, a well-known name in the pricing community and a prolific author and expert on the subject of value-based pricing, we talk about what it really means to practice value-based pricing in a B2B environment. And here's a hint --- there's a lot more to it than many would have us believe!

This interview is just one of hundreds of educational resources you get access to as a PricingBrew Journal subscriber.

Subscribe & Get Access

More Subscriber-Only Resources From Our Library

  • Reducing the Friction Between Sales & Pricing

    Some amount of "friction" between Sales and Pricing is expected. Too much, however, is counter-productive. In this on-demand session, we discuss dozens of ways to address seven root-causes of friction and conflict between the Sales and Pricing functions.

    View This Webinar
  • Making Change Happen

    How do you get executives to recognize a need for change? How do you get an organization to move away from the status quo and actually embrace doing things differently? How do you foster true adoption, as opposed to merely forced compliance?

    View This Webinar
  • Developing Pricing Leaders

    How do we develop the next generation of pricing leaders? How do we equip our team members to take on more responsibility? And how do we do it all as a matter of course rather than as an afterthought?

    View This Webinar
  • How Technology Can Pay You & Your Company

    A successful pricing technology initiative can do wonders for your company's bottom line as well as the trajectory of your career. In this tutorial, learn the 4 key steps to take and the 5 land mines to avoid.

    View This Tutorial