Exposing the Truth About Value-Based Pricing
Stephan Liozu Discusses the Reality of Embracing Value-Based Pricing in B2B Environments
Over the last few years, there's been a tremendous amount of buzz and hype about value-based pricing in B2B environments. And it's gotten to the point where, these days, it seems to be the "in thing" for people to claim that they practice value-based pricing in their businesses. But saying it is one thing and actually doing it is quite another. In this Expert Interview with Stephan Liozu, a well-known name in the pricing community and a prolific author and expert on the subject of value-based pricing, we talk about what it really means to practice value-based pricing in a B2B environment. And here's a hint --- there's a lot more to it than many would have us believe!
This interview is just one of hundreds of educational resources you get access to as a PricingBrew Journal subscriber.
More Subscriber-Only Resources From Our Library
-
Influencing Internal Pricing Negotiations
In B2B, the most costly pricing negotiations often take place within the confines of our own organizations. In this guide, you'll learn the top 10 strategies for negotiating better pricing outcomes with others inside your company.
View This Guide -
Leveraging Peer Pressure to Improve Pricing
This tutorial provides insight into salespeople's behavior and outlines an effective game plan for motivating your sales team to police themselves and close more deals at their target prices.
View This Tutorial -
The Fundamentals of Effective Pricing Analysis
In this on-demand training webinar, we share the fundamental concepts and principles behind effective pricing analysis, expose the critical building blocks that need to be in-place, and walk through a basic pricing analysis example to pull everything together.
View This Webinar -
Six Price Optimization Misconceptions Exposed
Price optimization can provide a significant competitive advantage for the companies that have adopted it. This guide explores the mistaken beliefs that could be costing you sales & margin dollars.
View This Guide
Come Join Our Next Webinar
More Effective Cost-Plus Pricing
Turn the Simplest Pricing Formula Into a More Strategic Pricing Tool
