Pricing Best Practices, Research Reports, Training Courses and Webinars

PricingBrew

Subscriber-Only Expert Interview

Already a subscriber? Login

Subscribe and get immediate access to this interview, full access to our research library, and much more...

Avoiding the Pitfalls of Price Segmentation in B2B

Barrett Thompson Shares His Experiences and Insights About Price Segmentation in B2B Environments

At PricingBrew, we get a lot of subscriber questions about price segmentation. It's an extremely important and foundational pricing topic, but one that can be challenging to really get your head around. In this insightful conversation with Barrett Thompson, you will learn about:

  • Why price segmentation is such a foundational and defining element for pricing improvement in B2B.
  • The costly mistakes and common pitfalls you should avoid when it comes to price segmentation.
  • How to tell if your price segmentation model is not as accurate or granular as it really should be.
  • The simple steps you can take to begin improving and refining your price segmentation model.

This interview is just one of hundreds of educational resources you get access to as a PricingBrew Journal subscriber.

Subscribe & Get Access

More Subscriber-Only Resources From Our Library

  • How to Explain Price Segmentation to Others

    As powerful as it is, price segmentation can sometimes be difficult for people outside of pricing to understand. This tutorial simplifies the concepts so that just about anyone can understand this important and foundational concept.

    View This Tutorial

  • How to Avoid Pricing Panic

    How should you respond when something disruptive happens in your market? How do you avoid overreaction? How do you balance speedy action with smart action? And how do you prepare for the next disruption?

    View This Webinar

  • The New Benchmarks for B2B Pricing Excellence

    With a lever as powerful as pricing, it’s important to evaluate where you have room for improvement. This report helps readers to benchmark their pricing capabilities through a series of self-assessment questions in 10 vital areas.

    View This Research

  • Rethinking the "Pricing Journey"

    The “crawl, walk, run” approach used to be the standard for developing pricing capabilities in B2B. But that was 5-7 years ago, and a lot has changed since then. Read this provocative report to learn why you must rethink the pricing journey.

    View This Research