Avoiding the Pitfalls of Price Segmentation in B2B
Barrett Thompson Shares His Experiences and Insights About Price Segmentation in B2B Environments
At PricingBrew, we get a lot of subscriber questions about price segmentation. It's an extremely important and foundational pricing topic, but one that can be challenging to really get your head around. In this insightful conversation with Barrett Thompson, you will learn about:
- Why price segmentation is such a foundational and defining element for pricing improvement in B2B.
- The costly mistakes and common pitfalls you should avoid when it comes to price segmentation.
- How to tell if your price segmentation model is not as accurate or granular as it really should be.
- The simple steps you can take to begin improving and refining your price segmentation model.
This interview is just one of hundreds of educational resources you get access to as a PricingBrew Journal subscriber.
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Managing Your "Minimum Advertised Price"
Many manufacturers have augmented their channel strategies with MAP (Minimum Advertised Price) policies. While not a panacea, MAP policies can mitigate many channel control and conflict issues. In this guide, we expose 20 strategies and tactics for more effective MAP policies and programs.
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21 Questions About Your Price Segmentation
It can be difficult to know if your price segmentation model is as effective as it should be. This 21-point diagnostic assessment helps you measure how good your model really is and uncover potential areas of improvement.
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Timing Your Pricing Actions for Success
The timing of your pricing actions can greatly influence how those actions are perceived and received. In this Express Guide, learn how to time your pricing actions to minimize conflict and maximize acceptance.
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Visualizing Data to See the Trees in the Forest
Data visualization is critical to exposing what's actually happening with prices in your business. Learn how to harness its power to explore and explain the causes of margin leakage.
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