Avoiding the Pitfalls of Price Segmentation in B2B
Barrett Thompson Shares His Experiences and Insights About Price Segmentation in B2B Environments
At PricingBrew, we get a lot of subscriber questions about price segmentation. It's an extremely important and foundational pricing topic, but one that can be challenging to really get your head around. In this insightful conversation with Barrett Thompson, you will learn about:
- Why price segmentation is such a foundational and defining element for pricing improvement in B2B.
- The costly mistakes and common pitfalls you should avoid when it comes to price segmentation.
- How to tell if your price segmentation model is not as accurate or granular as it really should be.
- The simple steps you can take to begin improving and refining your price segmentation model.
This interview is just one of hundreds of educational resources you get access to as a PricingBrew Journal subscriber.
More Subscriber-Only Resources From Our Library
-
How to Structure Pricing Functions
The structure of your pricing function can have major ramifications for years to come. In this on-demand webinar, learn effective approaches and considerations for structuring your pricing organization.
View This Webinar -
How to Crater a Market with Cost-Plus Pricing
For one large manufacturer, cost-plus pricing was tantamount to malpractice. In this case study, learn how the lack of strategic pricing capability reduced the value of an entire market by over $1 billion.
View This Case Study -
Exposing the Power of Price Elasticity in B2B
Price elasticity is incredibly underutilized and often misunderstood. Barrett Thompson explains the nature of price elasticity in B2B and how you can use it to set better prices with far less risk.
View This Interview -
Developing a Winning Roadmap for Pricing
For getting beyond the tactical firefighting, good intentions simply aren't enough. You need a plan. In this on-demand webinar, learn how to create an effective plan for making pricing a more valuable and strategic function.
View This Webinar
