Avoiding the Pitfalls of Price Segmentation in B2B
Barrett Thompson Shares His Experiences and Insights About Price Segmentation in B2B Environments
At PricingBrew, we get a lot of subscriber questions about price segmentation. It's an extremely important and foundational pricing topic, but one that can be challenging to really get your head around. In this insightful conversation with Barrett Thompson, you will learn about:
- Why price segmentation is such a foundational and defining element for pricing improvement in B2B.
- The costly mistakes and common pitfalls you should avoid when it comes to price segmentation.
- How to tell if your price segmentation model is not as accurate or granular as it really should be.
- The simple steps you can take to begin improving and refining your price segmentation model.
This interview is just one of hundreds of educational resources you get access to as a PricingBrew Journal subscriber.
More Subscriber-Only Resources From Our Library
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Getting the Most Out of Price Segmentation
The process of building or improving a price segmentation model can seem like a daunting task. In this on-demand training seminar, we discuss best practices and straightforward techniques for improving the quality and accuracy of your price segmentation model.
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The Fundamentals of Pricing Intelligence
In pricing, it's easy to feel like you're flying blind and making decisions in a vacuum. But there are many powerful sources of pricing intelligence you can leverage to your advantage.
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Crucial B2B Pricing Concepts
Pricing in a B2B environment is very different from pricing in consumer or retail settings. In this on-demand webinar, you'll learn about 12 ways B2B pricing is unique and 6 core pricing concepts that every B2B pricing person needs to understand inside and out.
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Visual Aids for Explaining Price Segmentation
Use this example visual presentation to inspire and aid your efforts in explaining the concepts of price segmentation to others inside your organization.
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