The Fundamentals of Effective Pricing Analysis
Understanding the Essential Elements to Ensure Meaningful Results
Effective pricing analysis has the potential to reveal a sea of profitable opportunities—providing visibility into areas of pricing improvement and delivering on the promise of data-driven decisions. But without the right foundation, pricing analysis can’t live up to its full potential. In this on-demand training webinar, you'll learn about:
- The critical differences between pricing performance reporting and actual pricing analysis.
- The key analytical concepts and fundamental principles you must understand and embrace.
- The foundational building blocks that need to be in-place to ensure accuracy and credibility.
- How all these concepts come together in practice, through a sample pricing analysis.
This webinar is just one of hundreds of educational resources you get access to as a PricingBrew Journal subscriber.
More Subscriber-Only Resources From Our Library
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Developing Pricing People Into Business Leaders
How do you develop great pricers and prepare them for other leadership positions in the company? In this interview, Greg Preuer discusses his team's intense, 48-week pricing training program.
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The Marketing Research Analysis Guide
The Marketing Research Analysis Guide will help you interrogate your marketing research findings to gain strategic insights and identify opportunities for truly meaningful action.
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13 Unique Price Segmentation Attributes
When you identify meaningful segmentation attributes, you also uncover a source of competitive advantage. This research brief explores a variety of unique price segmentation attributes that companies in the PricingBrew Network have found to be important.
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The Competitor Assessment Scorecard
Use this scorecard to assess your competitors relative to each other and yourself on the various elements of the Triangulated Competitive Audit.
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