The Fundamentals of Effective Pricing Analysis
Understanding the Essential Elements to Ensure Meaningful Results
Effective pricing analysis has the potential to reveal a sea of profitable opportunities—providing visibility into areas of pricing improvement and delivering on the promise of data-driven decisions. But without the right foundation, pricing analysis can’t live up to its full potential. In this on-demand training webinar, you'll learn about:
- The critical differences between pricing performance reporting and actual pricing analysis.
- The key analytical concepts and fundamental principles you must understand and embrace.
- The foundational building blocks that need to be in-place to ensure accuracy and credibility.
- How all these concepts come together in practice, through a sample pricing analysis.
This webinar is just one of hundreds of educational resources you get access to as a PricingBrew Journal subscriber.
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Reducing the Friction Between Sales & Pricing
Some amount of "friction" between Sales and Pricing is expected. Too much, however, is counter-productive. In this on-demand session, we discuss dozens of ways to address seven root-causes of friction and conflict between the Sales and Pricing functions.
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The Fundamentals of Price Segmentation
In this recorded training seminar, we explain the concept of price segmentation and why it's such a powerful and important tool. We explore the essential process and even walk through a step-by-step exercise, building an example price segmentation model from scratch.
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The Negotiation Tactics Cheat Sheet
Study and internalize these descriptions to better understand and identify many of the most common negotiation strategies and tactics your team will likely encounter in the field.
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How to Crater a Market with Cost-Plus Pricing
For one large manufacturer, cost-plus pricing was tantamount to malpractice. In this case study, learn how the lack of strategic pricing capability reduced the value of an entire market by over $1 billion.
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