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Price Segmentation Attributes

Exploring and Identifying Effective Attributes for Price Segmentation

It's an understatement to say that a robust segmentation model is a prerequisite for effective pricing. After all, the underlying segmentation model enables nearly every other aspect of pricing, from initial price-setting through price-capture. But when developing a price segmentation model, it's not always easy to identify the combination of customer, product, and order attributes that will be most effective. In this on-demand webinar, you'll learn about:

  • The core concepts and principles behind attribute-driven price segmentation models.
  • How a price segmentation model can be a source of proprietary competitive advantage.
  • A variety of unique price segmentation attributes that others have found to be effective.
  • A straightforward process for brainstorming/testing potential segmentation attributes.

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