Price Segmentation Attributes
Exploring and Identifying Effective Attributes for Price Segmentation
It's an understatement to say that a robust segmentation model is a prerequisite for effective pricing. After all, the underlying segmentation model enables nearly every other aspect of pricing, from initial price-setting through price-capture. But when developing a price segmentation model, it's not always easy to identify the combination of customer, product, and order attributes that will be most effective. In this on-demand webinar, you'll learn about:
- The core concepts and principles behind attribute-driven price segmentation models.
- How a price segmentation model can be a source of proprietary competitive advantage.
- A variety of unique price segmentation attributes that others have found to be effective.
- A straightforward process for brainstorming/testing potential segmentation attributes.
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