Subscriber-Only On-Demand Webinar

Already a subscriber? Login

Subscribe and get immediate access to this webinar, full access to our research library, and much more...

Price Segmentation Attributes

Exploring and Identifying Effective Attributes for Price Segmentation

It's an understatement to say that a robust segmentation model is a prerequisite for effective pricing. After all, the underlying segmentation model enables nearly every other aspect of pricing, from initial price-setting through price-capture. But when developing a price segmentation model, it's not always easy to identify the combination of customer, product, and order attributes that will be most effective. In this on-demand webinar, you'll learn about:

  • The core concepts and principles behind attribute-driven price segmentation models.
  • How a price segmentation model can be a source of proprietary competitive advantage.
  • A variety of unique price segmentation attributes that others have found to be effective.
  • A straightforward process for brainstorming/testing potential segmentation attributes.

This webinar is just one of hundreds of educational resources you get access to as a PricingBrew Journal subscriber.

Subscribe & Get Access

More Subscriber-Only Resources From Our Library

  • Closing Costly Margin Leaks

    In this recorded webinar session, we explore common margin leaks that can appear when the economy is roiling, your business is under intense pressure, and everyone has been scrambling to deal with the chaos.

    View This Webinar
  • Exposing Your Differential Value Step-by-Step

    This tutorial cuts through the apparent complexity of value-based pricing to provide simplified, step-by-step process for understanding and exposing the differential value of your offerings.

    View This Tutorial
  • Preventing Bad Deals Before They Happen

    Thanks to analytical toolsets, it's easy to identify deals that weren't priced properly. But after-the-fact corrective actions do little to prevent outliers from happening again. This diagnostic shows you how to uncover and address the true root causes behind bad deals.

    View This Diagnostic
  • Why Pricing Initiatives Fail

    In B2B, some pricing initiatives just don’t work out as planned—they either struggle to produce worthwhile results or they fail outright. So, how do we avoid making the same mistakes that have derailed other initiatives?

    View This Webinar