The Fundamentals of Pricing Intelligence
Learn the Signals That Help You Price More Effectively Now and In the Future
The opacity of pricing in B2B environments leads many practitioners to conclude that there isn't a whole lot they can do with respect to intelligence gathering. As a result, they often feel like they're flying blind and making decisions in a vacuum. In reality, however, there are actually many sources of valuable pricing intelligence that B2B pricers can leverage to their advantage. In this on-demand webinar, you'll learn about:
- The types of pricing intelligence that are extremely valuable...and which are a complete waste of time.
- How to design and implement efficient systems for tapping into sources of valuable intelligence.
- Why the conventional wisdom in this area only scratches the surface...and can often lead to disaster.
- How to determine appropriate and timely responses to what your pricing intelligence is telling you.
This webinar is just one of hundreds of educational resources you get access to as a PricingBrew Journal subscriber.
More Subscriber-Only Resources From Our Library
-
Leveraging Your Multidimensional Value
What are the dimensions of value that matter most to buyers? Which specific value drivers should you be prioritizing? And how do we incorporate them into our pricing and value propositions?
View This Webinar -
Better Product Management for Better Pricing
In this on-demand webinar, learn how leading pricing teams are influencing the pre-market decisions that can increase pricing pressure and limit the prices you can command in the market.
View This Webinar -
Delivering No-Brainer Pricing Guidance
While equipping sales reps with accurate pricing guidance is a priority for many, it's hard to get right. In this session, learn seven key ingredients to deliver guidance your salespeople will actually use.
View This Webinar -
Working With "Bad" Pricing Data
In B2B, there are so many moving parts that always having a perfectly accurate and complete dataset just isn't very realistic. So we've got to figure out how to do the best we can with the data we've got.
View This Webinar
Come Join Our Next Webinar
Pricing and Offer Design
How to Boost Price Realization By Crafting More Compelling Offers
