The Fundamentals of Pricing Intelligence
Learn the Signals That Help You Price More Effectively Now and In the Future
The opacity of pricing in B2B environments leads many practitioners to conclude that there isn't a whole lot they can do with respect to intelligence gathering. As a result, they often feel like they're flying blind and making decisions in a vacuum. In reality, however, there are actually many sources of valuable pricing intelligence that B2B pricers can leverage to their advantage. In this on-demand webinar, you'll learn about:
- The types of pricing intelligence that are extremely valuable...and which are a complete waste of time.
- How to design and implement efficient systems for tapping into sources of valuable intelligence.
- Why the conventional wisdom in this area only scratches the surface...and can often lead to disaster.
- How to determine appropriate and timely responses to what your pricing intelligence is telling you.
This webinar is just one of hundreds of educational resources you get access to as a PricingBrew Journal subscriber.
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How to Avoid Pricing Panic
How should you respond when something disruptive happens in your market? How do you avoid overreaction? How do you balance speedy action with smart action? And how do you prepare for the next disruption?
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How to Break Out of Your Pricing Silo
In this expert interview, Mark Burton of Holden Advisors shares his latest insights and advice for getting beyond tactical analysis and taking your pricing department to the next level.
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Avoiding Five Margin-Killing MarCom Mistakes
A guide to common marketing communication mistakes that reduce your perceived value and pricing power.
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The Leading Edge of Customer-Specific Pricing
In this Expert Interview, Pete Eppele discusses current best practices and sheds light on what leading pricing functions are doing right now to manage and optimize their customer-specific pricing.
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Pricing Through a Trade War
Maintaining Pricing Discipline When Global Trade Tensions Disrupt Everything
