Pricing Best Practices, Research Reports, Training Courses and Webinars

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The Multiple Dimensions of Value Chart

A Brainstorming Aid with More Than 50 Potential Value Drivers Along 5 Dimensions

Use this chart of potential value-drivers along multiple dimensions to aid your initial brainstorming around how your offerings deliver value to your customers.

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More Subscriber-Only Resources From Our Library

  • The Leading Edge of Customer-Specific Pricing

    In this Expert Interview, Pete Eppele discusses current best practices and sheds light on what leading pricing functions are doing right now to manage and optimize their customer-specific pricing.

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  • Pricing Services to Customer Value

    When you’re selling services or project work, it can be challenging to get customers to focus on the value being delivered or exchanged. In this recorded training seminar, learn how to improve revenue and margins when your offering is largely intangible.

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  • Pricing Psychology in B2B

    While businesses do indeed have systems and policies to ensure greater rationality and consideration in purchasing, certain psychological factors can still have tremendous influence over price perceptions.

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  • How to Combat Competitive Pricing Pressure

    What's the best way to manage competitive pricing pressure? In this 4-part training webinar, we share 20 strategies and tactics leading pricing teams are using to anticipate competitive moves, minimize their impact, and respond more effectively.

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