Future Proofing Your Pricing Career

Adapting Your Skills To Thrive In the Rapidly Changing B2B Pricing Environment

In B2B pricing, the ground is always shifting under our feet. Artificial intelligence, predictive analytics, agentic automation, hyper-competition, and increasingly demanding and self-educated buyer are redefining what it takes for us to succeed. The skills and capabilities that kept us relevant yesterday may not be enough to carry us forward tomorrow. So how do we adapt, grow, and thrive in the face of these changes? Which trends do we really need to pay attention to and which can we safely ignore? In this on-demand webinar, you'll learn about:

• The key trends reshaping B2B pricing and what they mean for our roles and responsibilities.
• Where we should focus our professional development efforts to gain the greatest career leverage.
• The kinds of strategic results and business outcomes we’ll increasingly be expected to deliver.
• The human differentiators that will matter even more as technology takes over the mechanics.