How to Advance Your Career in B2B Pricing
A Playbook of Real-World Strategies and Tactics for Getting Ahead and Taking Your Career in B2B Pricing to the Next Level
In this day and age, you can’t just expect things to happen, you have to make things happen. To effectively manage and advance your career in pricing, you have to take a proactive and pragmatic approach. In this tutorial, you'll learn:
- How to create your own training plan to increase your marketable skills and knowledge.
- Where to focus your energies to avoid being seen as a tactician or just another pair of hands.
- How to promote pricing and toot your own horn without becoming one of "those" people.
- How to create the opportunity to prove yourself by championing a major pricing initiative.
This tutorial is just one of hundreds of educational resources you get access to as a PricingBrew Journal subscriber.
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Understanding How B2B Pricing Is Different
It's dangerous to assume that the pricing principles are the same whether the buyer is an individual consumer or a business. This guide explains five important differences between B2B and B2C pricing and how you can use them to your advantage.
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Where Should the Pricing Function Be Located?
Should Pricing report directly to the CEO? Should it be located in Sales, Marketing, Product, or Finance? While none of these organizational locations is perfect, through our research, we've been able to identify and document some of the common pros and cons associated with each location.
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Exploring the Future of the Pricing Profession
Pricing is a specialized function and it can be difficult to get a read on the health and status of where the field is headed. Kevin Mitchell of the Professional Pricing Association provides his perspectives on the state of the pricing profession.
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Why Pricing Initiatives Fail
In B2B, some pricing initiatives just don’t work out as planned—they either struggle to produce worthwhile results or they fail outright. So, how do we avoid making the same mistakes that have derailed other initiatives?
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When you join your peers and become a PricingBrew Journal subscriber, you get immediate access to this tutorial as well as all of these other features:
- Training WebinarsDozens of on-demand webinars covering crucial pricing topics with new webinars every few weeks
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