PricingBrew

Subscriber-Only Express Guide

Already a subscriber? Login

Subscribe and get immediate access to this guide, full access to our research library, and much more...

Getting Beyond Pricing to Make a Real Impact

Step Out of Your “Box” and Influence the Upstream Decisions That Can Ultimately Make or Break Your Pricing Efforts

To be effective in B2B pricing, you have to be able to align, coordinate, and influence all of the different functional groups involved. And the more you actually know about these other areas, the easier it’s going to be to have a positive impact. In this guide, you'll learn:

  • How to influence the upstream decisions that can determine how effective your pricing efforts are going to be.
  • A 5-point plan you can use to get beyond the typical confines of the pricing practice and have a greater impact.
  • 6 hurdles you need to watch out for when working with other departments---and proven ways to get over them.
  • A downloadable Cheat Sheet with an overview of the different areas and recommendations for working with them.

This guide is just one of hundreds of educational resources you get access to as a PricingBrew Journal subscriber.

Subscribe & Get Access

More Subscriber-Only Resources From Our Library

  • B2B eCommerce Pricing Practices

    The prolonged global pandemic has kicked the B2B ecommerce trends into high gear. In this session, we dispel eight myths of B2B ecommerce and explore ten critical strategic pricing principles you'll want to embrace.

    View This Webinar
  • Communicating Pricing Concepts

    In this session, we discuss a variety of strategies, tactics, techniques for helping others in your organization understand "enough" about crucial pricing principles and practices so that you can do what needs to be done.

    View This Webinar
  • Pricing Tech Utilization: Users Vs. Laggards

    Based on an in-depth PricingPulse research study, this briefing exposes the critical differences between the companies who are currently using pricing technology, and those who are not.

    View This Research
  • The Fundamentals of Value-Based Pricing

    Value-based pricing is like any other business practice in that most of the power comes from mastering the fundamentals. In this on-demand webinar, learn the core concepts and essential processes that generate the most bang for the buck.

    View This Webinar