Getting Beyond Pricing to Make a Real Impact
Step Out of Your “Box” and Influence the Upstream Decisions That Can Ultimately Make or Break Your Pricing Efforts
To be effective in B2B pricing, you have to be able to align, coordinate, and influence all of the different functional groups involved. And the more you actually know about these other areas, the easier it’s going to be to have a positive impact. In this guide, you'll learn:
- How to influence the upstream decisions that can determine how effective your pricing efforts are going to be.
- A 5-point plan you can use to get beyond the typical confines of the pricing practice and have a greater impact.
- 6 hurdles you need to watch out for when working with other departments---and proven ways to get over them.
- A downloadable Cheat Sheet with an overview of the different areas and recommendations for working with them.
This guide is just one of hundreds of educational resources you get access to as a PricingBrew Journal subscriber.
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While there's only one pricing title on the business card, there are actually many different "jobs within the job." And it isn't easy to do the right jobs, at the right times, and in the right ways.
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In this Expert Interview, Cath Brands of Flintfox discusses what pricing teams can do to finally address those frustrating and costly price execution issues that have been slowing us down and holding us back.
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With all that's been happening over the last few years, inflation was bound to catch up with us. So what should we be doing differently to deal with the rapid inflation we're seeing on so many fronts?
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