PricingBrew

Subscriber-Only Research

Already a subscriber? Login

Subscribe and get immediate access to this research, full access to our research library, and much more...

Myth vs. Reality in Pricing Technology

Seven Myths and Outdated Beliefs That Are Causing Companies to Fall Further and Further Behind

Many companies hold perspectives that were accurate just a few years ago, but have since been nullified by technological evolution. In this special report, we expose seven of the most costly pricing technology myths and misconceptions we've encountered in our research:

  • How the early days of giant pricing technology "suites" have created negative perceptions that are no longer valid.
  • How many companies still hold inaccurate views about two core problems pricing technology is designed to solve.
  • How the trend toward software-as-a-service (SaaS) has virtually eliminated three fundamental problems of the past.
  • How the capability gaps between users and non-users of pricing technology is destined to get wider in the future.

This research is just one of hundreds of educational resources you get access to as a PricingBrew Journal subscriber.

Subscribe & Get Access

More Subscriber-Only Resources From Our Library

  • Navigating the Pricing Technology Landscape

    Given the pace of change, it’s increasingly difficult to keep track of the various pricing technologies and what they’re best used for. In this recorded training seminar, we discuss the latest trends and developments and how different types of solutions compare.

    View This Webinar
  • How to Defend Your Prices

    In B2B environments, you're sometimes facing a battle on two fronts: With customers and prospects, and with others inside your own company. In this on-demand webinar, learn about effective strategies and tactics for defending your prices internally and externally.

    View This Webinar
  • The Fundamentals of Effective Pricing Analysis

    In this on-demand training webinar, we share the fundamental concepts and principles behind effective pricing analysis, expose the critical building blocks that need to be in-place, and walk through a basic pricing analysis example to pull everything together.

    View This Webinar
  • Seize the Pricing Opportunity Before Others Do

    In this conversation with David Bauders, the Founder and President of Strategic Pricing Associates (SPA), you'll glean insights and tips from his experiences working with hundreds of distributors and manufacturers.

    View This Interview