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Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • What can I do if I can’t really tell whether the customer is serious about needing the absolute lowest price?
  • What is a "Steady State" customer defection and how do I spot it?
  • How can pricing skills be applied to other profitable problems?
  • Why would a B2B customer defect if they are saying they're satisfied?
  • What types of attributes should we think about for price segmentation?
  • Why is customer retention so much more important in B2B than in B2C?
  • What if our competitors are outperforming us on every value-driver that really matters?
  • What's the difference between defection detection and customer retention?
  • Should it concern us that customers haven't ever considered the value-drivers we've identified?
  • Our competitors are offering a lower price. Why wouldn’t a customer just take their offer?

This question is just one of hundreds of educational resources you get access to as a PricingBrew Journal subscriber.

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