Get the Answers You Need

Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• What's the difference between defection detection and customer retention?
• Why are the early signs of customer defection so difficult to spot?
• Why is accurate price segmentation so important?
• What if the root-causes are in an area that I don't have a lot of lot influence over?
• When doing competitive analysis, where else can we look to uncover our competitors' priorities?
• Can you measure price elasticity through channels?
• When positioning ourselves vs. the competition, won’t prospects see us as negative and get turned off?
• Why shouldn't services be priced by the hour? Lawyers and accountants do it, don't they?
• What does a real price segment look like? What defines it?
• Our research interviews were really informative. Do we really need to conduct a broader research survey now?