Get the Answers You Need
Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.
Here are just a few that subscribers get access to:
- How can product packaging be leveraged to increase profitability?
- Why is customer retention so much more important in B2B than in B2C?
- Our competitors are offering a lower price. Why wouldn’t a customer just take their offer?
- How do I know if my value messages are really "strategic"?
- What's the difference between defection detection and customer retention?
- Should we be able to command a price premium for every value-gap we identify?
- How would we know which value packages or bundles make sense to create?
- What are some good ways to talk about price/volume tradeoffs?
- Should it concern us that customers haven't ever considered the value-drivers we've identified?
- What is a "Steady State" customer defection and how do I spot it?
This question is just one of hundreds of educational resources you get access to as a PricingBrew Journal subscriber.
More Subscriber-Only Resources From Our Library
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Identifying Three Types of Customer Defection
This video guide shows how to identify the early signs of three costly types of customer defection and how to take action before it's too late to turn it around.
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Getting Them to Pay More
How you get your customers to pay more without having to handhold every single transaction? In this session, learn how to influence willingness-to-pay consistently, systematically, and at-scale.
View This Webinar -
Pricing Configured Products
How do you price configured and customized products effectively? How do you ensure that your costs and margin minimums are covered? And how do you capture more of the value being delivered?
View This Webinar -
Pricing Process Improvement
In this session, we discuss the critical differences between process types, how to use end-to-end process mapping for diagnostics and prioritization, pricing technology considerations, and common mistakes to avoid.
View This Webinar
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The B2B Pricing Blueprint
A Best Practices Guide To Getting Started...Or Starting Over
