Get the Answers You Need

Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• Our competitors are offering a lower price. Why wouldn’t a customer just take their offer?
• Should we use current or potential LTV in our segmentation?
• Should we announce price increases to customers whose pricing is actually being grandfathered and NOT increased?
• When it comes to calculating customer profitability, how good is “good enough”? How accurate is accurate enough?
• Should I give my salespeople a specific price, or is a range OK?
• What if the root-causes are in an area that I don't have a lot of lot influence over?
• What is a "Steady State" customer defection and how do I spot it?
• How does internal marketing relate to change management?
• What are some good ways to talk about price/volume tradeoffs?
• How can product packaging be leveraged to increase profitability?