Get the Answers You Need

Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• What is a "Steady State" customer defection and how do I spot it?
• Are there downsides to grandfathering existing SaaS subscribers into their current pricing levels when we raise prices for newbies?
• What are the different buyer types we might be negotiating with?
• How can we get ahold of competitors' price lists?
• Is speaking about loss avoidance really more powerful than highlighting upside gains?
• Should we be able to command a price premium for every value-gap we identify?
• What is a "Mix Shift" customer defection and how do I spot it?
• Aren't people usually the root-causes behind most pricing problems?
• How does internal marketing relate to change management?
• Why are the early signs of customer defection so difficult to spot?