Get the Answers You Need

Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• Is speaking about loss avoidance really more powerful than highlighting upside gains?
• Should it concern us that customers haven't ever considered the value-drivers we've identified?
• When pricing and quoting based on customers' projected volumes for the coming year, how do we protect ourselves against them falling short and not earning the price?
• Why are the early signs of customer defection so difficult to spot?
• Should we announce price increases to customers whose pricing is actually being grandfathered and NOT increased?
• What are some good ways to talk about price/volume tradeoffs?
• Can pricing analysts be taught the softer skills they need to be successful?
• If we spot a potential customer defection early enough, can we turn it around?
• Are there other profitable growth drivers a pricing team could focus on?
• What is a "Mix Shift" customer defection and how do I spot it?