Get the Answers You Need

Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• What are the growth paths that other pricing groups are taking?
• What's the difference between defection detection and customer retention?
• What if there's just no convincing some of the internal influencers and naysayers that the initiative will be worthwhile?
• Any tips for getting others in our company on-board with conducting more rigorous competitive analysis?
• When it comes to calculating customer profitability, how good is “good enough”? How accurate is accurate enough?
• If we have people with lots of experience in the industry, do we really need to conduct marketing research?
• How can we see the customer spend that we aren't getting?
• Can you measure price elasticity through channels?
• Why shouldn't services be priced by the hour? Lawyers and accountants do it, don't they?
• Our competitors are offering a lower price. Why wouldn’t a customer just take their offer?