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Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.

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  • How does internal marketing relate to change management?
  • Why are salespeople so quick to offer discounts?
  • What if the root-causes are in an area that I don't have a lot of lot influence over?
  • Aren't people usually the root-causes behind most pricing problems?
  • Why is accurate price segmentation so important?
  • When conducting research interviews, how many should we try to conduct?
  • What is a "Mix Shift" customer defection and how do I spot it?
  • Isn't the point of analytics all about identifying outliers and taking action to make sure they don't happen again?
  • Our competitors are offering a lower price. Why wouldn’t a customer just take their offer?
  • If we spot a potential customer defection early enough, can we turn it around?

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More Subscriber-Only Resources From Our Library

  • Exposing the Secrets of Price Negotiation

    How do you protect your margins when your sellers are so outmatched? How do you keep them from falling for every trick in the book? And what does your pricing team need to know to provide another layer of protection?

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  • Four Ways to Get More Out of Pricing Analytics

    There's no doubt that pricing analytics can be powerful, but it’s not a slam dunk. This guide explains four powerful strategies for producing more meaningful results from your pricing analytics efforts and investments.

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  • Crucial B2B Pricing Concepts

    Pricing in a B2B environment is very different from pricing in consumer or retail settings. In this on-demand webinar, you'll learn about 12 ways B2B pricing is unique and 6 core pricing concepts that every B2B pricing person needs to understand inside and out.

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  • Pricing Services to Customer Value

    When you’re selling services or project work, it can be challenging to get customers to focus on the value being delivered or exchanged. In this recorded training seminar, learn how to improve revenue and margins when your offering is largely intangible.

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