Get the Answers You Need

Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• What's the difference between defection detection and customer retention?
• How can we see the customer spend that we aren't getting?
• Why shouldn't services be priced by the hour? Lawyers and accountants do it, don't they?
• What types of attributes should we think about for price segmentation?
• What are the different buyer types we might be negotiating with?
• How does internal marketing relate to change management?
• What is a "Steady State" customer defection and how do I spot it?
• Aren't pricing outliers always a bad thing?
• Aren't people usually the root-causes behind most pricing problems?
• Any tips for getting others in our company on-board with conducting more rigorous competitive analysis?