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Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.

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  • Aren't pricing outliers always a bad thing?
  • Should it concern us that customers haven't ever considered the value-drivers we've identified?
  • How can I tell what a customer's real agenda is and identify what type of buyer they really are?
  • Can just measuring something cause it to improve?
  • Why don't more B2B companies measure and utilize price elasticity?
  • What are the different buyer types we might be negotiating with?
  • Our research interviews were really informative. Do we really need to conduct a broader research survey now?
  • How does internal marketing relate to change management?
  • What if the root-causes are in an area that I don't have a lot of lot influence over?
  • We're trying to reduce the complexity of our pricing model. Any tips or suggestions?

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