Get the Answers You Need

Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• Should we use current or potential LTV in our segmentation?
• Does price elasticity really exist in B2B markets?
• How does internal marketing relate to change management?
• How can we get ahold of competitors' price lists?
• When leading others through the rationale behind a change, isn't there a danger that they'll arrive at different conclusions?
• What if our competitors are outperforming us on every value-driver that really matters?
• How can product packaging be leveraged to increase profitability?
• What are some good ways to talk about price/volume tradeoffs?
• Can pricing analysts be taught the softer skills they need to be successful?
• My company seems to love platitudes. How do I get others to focus on real messages?