Get the Answers You Need
Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.
Here are just a few that subscribers get access to:
- If we spot a potential customer defection early enough, can we turn it around?
- How can we get ahold of competitors' price lists?
- What are the different buyer types we might be negotiating with?
- What if there's just no convincing some of the internal influencers and naysayers that the initiative will be worthwhile?
- Our research interviews were really informative. Do we really need to conduct a broader research survey now?
- What's the difference between pricing analytics and optimization?
- What is a "Steady State" customer defection and how do I spot it?
- Isn't the point of analytics all about identifying outliers and taking action to make sure they don't happen again?
- How do I know if my value messages are really "strategic"?
- How can I tell if a customer is defecting early enough to do something about it?
This question is just one of hundreds of educational resources you get access to as a PricingBrew Journal subscriber.
More Subscriber-Only Resources From Our Library
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How to Craft Effective Strategic Value Messages
This tutorial shows you how to get beyond the platitudes and develop compelling messages that get prospects to view your offerings as being different, better than the alternatives, and worth the price.
View This Tutorial -
Making Pricing More Responsive
How do we design our pricing models, systems, and processes to maximize ongoing responsiveness, flexibility, and agility? And how do we do it without sacrificing pricing quality and accuracy?
View This Webinar -
Avoiding Guesswork in Value-Based Pricing
Most value-based pricing initiatives aren't small undertakings--and shouldn't be left to trial and intuition. This guide outlines a proven research process that can get you started.
View This Guide -
Exposing the Truth About Value-Based Pricing
In this Expert Interview, Stephan Liozu discusses what it really means to practice value-based pricing in a B2B environment. And here's a hint --- there's a lot more to it than many would have us believe!
View This Interview
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