Get the Answers You Need

Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• Is speaking about loss avoidance really more powerful than highlighting upside gains?
• How can pricing skills be applied to other profitable problems?
• What do I do if my internal team can’t reach agreement on a set of value-drivers and their relative importance?
• We're trying to reduce the complexity of our pricing model. Any tips or suggestions?
• What's the difference between pricing analytics and optimization?
• Why are salespeople so quick to offer discounts?
• Can you measure price elasticity through channels?
• Can just measuring something cause it to improve?
• How do you "normalize" your pricing to something else?
• Should I share the results of our marketing research with the sales team?