Get the Answers You Need
Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.
Here are just a few that subscribers get access to:
- Any tips for getting others in our company on-board with conducting more rigorous competitive analysis?
- What is a "Steady State" customer defection and how do I spot it?
- We're trying to reduce the complexity of our pricing model. Any tips or suggestions?
- What are some good ways to talk about price/volume tradeoffs?
- Why is accurate price segmentation so important?
- Our research interviews were really informative. Do we really need to conduct a broader research survey now?
- Can pricing analysts be taught the softer skills they need to be successful?
- How would we know which value packages or bundles make sense to create?
- Is speaking about loss avoidance really more powerful than highlighting upside gains?
- Does price elasticity really exist in B2B markets?
This question is just one of hundreds of educational resources you get access to as a PricingBrew Journal subscriber.
More Subscriber-Only Resources From Our Library
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How to Craft Effective Strategic Value Messages
This tutorial shows you how to get beyond the platitudes and develop compelling messages that get prospects to view your offerings as being different, better than the alternatives, and worth the price.
View This Tutorial -
Tackling Sales Comp to Drive Pricing Excellence
In this expert interview, Bob Vezeau, the Vice President of Strategic Pricing at WestRock, discusses his experiences redesigning the company's sales compensation platform to better align with pricing excellence.
View This Interview -
How to Price Big Deals
Big deals generate a lot of internal pressure and it's easy to ignore the huge pitfalls of winning "badly." In this session, we explore a triangulated pricing approach to ensure profitability, mitigate risk, and avoid future regret.
View This Webinar -
Are They a Price Buyer or a Poker Player?
It's easy to assume that when a buyer says they need a lower price, they really mean it. But making the wrong assumption can be very costly. Nelson Hyde explains how to tell when a buyer is bluffing.
View This Interview
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Leveraging Multidimensional Value
Improving Pricing By Exposing All the Ways Your Offerings Deliver More Value
