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Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • Why are the early signs of customer defection so difficult to spot?
  • Can just measuring something cause it to improve?
  • Aren't people usually the root-causes behind most pricing problems?
  • Does price elasticity really exist in B2B markets?
  • What role should lifetime value play in our pricing segmentation?
  • Why don't more B2B companies measure and utilize price elasticity?
  • What are the growth paths that other pricing groups are taking?
  • Should we be able to command a price premium for every value-gap we identify?
  • If we have people with lots of experience in the industry, do we really need to conduct marketing research?
  • What's the difference between defection detection and customer retention?

This question is just one of hundreds of educational resources you get access to as a PricingBrew Journal subscriber.

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