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How Does Your Pricing Department Compare?

PricingPulse Research That Explores the Experience, Challenges, and Priorities of B2B Pricing Teams

Ever wonder how your pricing department stacks up to others? In our latest PricingPulse research study, we gathered information from over 120 leading B2B companies, across more than a dozen verticals, representing more than $200 billion in annual sales. In this research brief, you'll learn:

  • The size of pricing teams and the years of experience that pricing professionals tend to have.
  • The portion of companies that are using pricing technology...and the portion that aren't.
  • The top three challenges and future priorities that pricing professionals are reporting.
  • How different groups/departments rank when it comes to influence and control over pricing.

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More Subscriber-Only Resources From Our Library

  • Two Paths Toward Pricing Improvement

    More B2B companies than ever before are taking steps to improve their pricing. But they aren't all going about it in the same ways...or achieving the same results. In this special report, we characterize the two primary paths that are being taken and expose the critical differences.

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  • Selling Your Pricing Initiative

    Want to get your pricing initiative approved? In this on-demand webinar, learn how to structure and deliver your investment "case" in such a way that approval is almost a foregone conclusion.

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  • The Fundamentals of Effective Pricing Analysis

    In this on-demand training webinar, we share the fundamental concepts and principles behind effective pricing analysis, expose the critical building blocks that need to be in-place, and walk through a basic pricing analysis example to pull everything together.

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  • Understanding How B2B Pricing Is Different

    It's dangerous to assume that the pricing principles are the same whether the buyer is an individual consumer or a business. This guide explains five important differences between B2B and B2C pricing and how you can use them to your advantage.

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