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How Does Your Pricing Department Compare?

PricingPulse Research That Explores the Experience, Challenges, and Priorities of B2B Pricing Teams

Ever wonder how your pricing department stacks up to others? In our latest PricingPulse research study, we gathered information from over 120 leading B2B companies, across more than a dozen verticals, representing more than $200 billion in annual sales. In this research brief, you'll learn:

  • The size of pricing teams and the years of experience that pricing professionals tend to have.
  • The portion of companies that are using pricing technology...and the portion that aren't.
  • The top three challenges and future priorities that pricing professionals are reporting.
  • How different groups/departments rank when it comes to influence and control over pricing.

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More Subscriber-Only Resources From Our Library

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    Effective pricing in B2B often requires coordination between marketing, sales, product management, and even accounting. This on-demand training session exposes how to influence the other departments that can make or break your pricing efforts.

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  • Four Ways to Be More Strategic In Pricing

    In pricing, it's all too easy to get lost in all of the administrative tasks and tactical activities. This guide outlines four areas of focus that can help you become a much more strategic pricing professional.

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  • Creating & Managing a Pricing Governance Team

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  • From Tactical to Strategic Pricing

    Some teams are so mired in tactical grunt work and daily firefights that they never make progress on strategic pursuits. How have other pricing teams transitioned into more strategic functions? What steps did they take?

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