From Tactical to Strategic Pricing
How to Reduce the Firefighting and Become a More Strategic Pricing Function
Many of the pricing teams we interact with seem to be stuck. On the one hand, they know they need to focus on more strategic pursuits. But on the other hand, they're so mired in tactical grunt work and daily firefights that they never seem to make much progress. Beyond the sheer frustration of living with this dynamic, there's also a massive opportunity cost. So how have other pricing teams managed to make the transition? What steps did they take to become a much more strategic function? In this on-demand webinar, you'll learn about:
- Simple steps that others have taken to create the "space" for more strategic pricing endeavors.
- Selecting the right strategic priorities for your business situation and mix of available resources.
- Driving meaningful progress and producing results that warrant going further and doing more.
- How and when to talk about what you're doing, the results you've produced, and what's next.
This webinar is just one of hundreds of educational resources you get access to as a PricingBrew Journal subscriber.
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How Customers Evaluate a Price
Customers aren't as logical in understanding value and assessing a price as you might think. In this guide, Mark Dresdner exposes eight factors that play an important role when a potential customer evaluates your prices.
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Making Pricing More Responsive
How do we design our pricing models, systems, and processes to maximize ongoing responsiveness, flexibility, and agility? And how do we do it without sacrificing pricing quality and accuracy?
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Do European Companies Really Price Better?
In this informative interview, Per Sjofors, the founder and CEO of Atenga, defends his bold assertion that European companies lead US companies in the development of pricing capabilities and processes.
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Competitive Insights for More Strategic Pricing
To avoid unnecessary pricing battles, you need to have a deep understanding of your competitors and their approaches to pricing. This guide shows you how to gain the strategic insights you need.
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