PricingBrew

Subscriber-Only On-Demand Webinar

Already a subscriber? Login

Subscribe and get immediate access to this webinar, full access to our research library, and much more...

From Tactical to Strategic Pricing

How to Reduce the Firefighting and Become a More Strategic Pricing Function

Many of the pricing teams we interact with seem to be stuck. On the one hand, they know they need to focus on more strategic pursuits. But on the other hand, they're so mired in tactical grunt work and daily firefights that they never seem to make much progress. Beyond the sheer frustration of living with this dynamic, there's also a massive opportunity cost. So how have other pricing teams managed to make the transition? What steps did they take to become a much more strategic function? In this on-demand webinar, you'll learn about:

  • Simple steps that others have taken to create the "space" for more strategic pricing endeavors.
  • Selecting the right strategic priorities for your business situation and mix of available resources.
  • Driving meaningful progress and producing results that warrant going further and doing more.
  • How and when to talk about what you're doing, the results you've produced, and what's next.

This webinar is just one of hundreds of educational resources you get access to as a PricingBrew Journal subscriber.

Subscribe & Get Access

More Subscriber-Only Resources From Our Library

  • How to Price Big Deals

    Big deals generate a lot of internal pressure and it's easy to ignore the huge pitfalls of winning "badly." In this session, we explore a triangulated pricing approach to ensure profitability, mitigate risk, and avoid future regret.

    View This Webinar
  • Stop Being Afraid of Procurement

    In this interview with Chris Provines, author of "Selling to Procurement", get an inside look at the goals and tactics of the purchasing people who are working so hard to get your salespeople to give up margin.

    View This Interview
  • How a "Top Salesperson" Gutted a Pricing Initiative

    It's important to get Sales on-board when pursuing a pricing technology initiative, right? But how important is it, really? In this case study, learn to avoid the mistakes one company made when implementing a new pricing technology.

    View This Case Study
  • The Essence of Strategic Pricing

    It's easy to fill your to-do list with all sorts of tactical pricing tasks. But if you're only focusing on those, it's hard to generate significant results. View this recorded training seminar and learn about tackling the most powerful and effective aspects of real strategic pricing.

    View This Webinar