Pricing Best Practices, Research Reports, Training Courses and Webinars

PricingBrew

Subscriber-Only Case Study

Already a subscriber? Login

Subscribe and get immediate access to this case study, full access to our research library, and much more...

How Strict Pricing Enforcement Killed a Product

A Cautionary Tale from the Real-World About the Perils of Enforcing Ridiculous Pricing Policies

To many, strict enforcement of pricing policies seems like a great idea. But when those policies are lacking, enforcement can be disastrous. In this hilarious case study, you'll learn about:

  • Why an engineering degree does not automatically qualify someone as a pricing expert.
  • Why basic pricing models that look good on paper are rarely effective in the marketplace.
  • How and why discounting in the field can be a good thing when different segments exist.
  • The many lessons that can be learned from someone else’s multi-million-dollar mistakes.

This case study is just one of hundreds of educational resources you get access to as a PricingBrew Journal subscriber.

Subscribe & Get Access

More Subscriber-Only Resources From Our Library

  • Fighting Over-Discounting in the Field

    Over-discounting in the field is a frustrating reality for most B2B pricing teams. So, how do you prevent it from happening? In this Expert Interview, Chaz Napoli shares the strategies and tactics he's found to be effective through hundreds of customer engagements.

    View This Interview

  • Stop Being Afraid of Procurement

    In this interview with Chris Provines, author of "Selling to Procurement", get an inside look at the goals and tactics of the purchasing people who are working so hard to get your salespeople to give up margin.

    View This Interview

  • The Fundamentals of Price Segmentation

    In this recorded training seminar, we explain the concept of price segmentation and why it's such a powerful and important tool. We explore the essential process and even walk through a step-by-step exercise, building an example price segmentation model from scratch.

    View This Webinar

  • How to Leverage Big Data & Pricing Science

    In this expert interview, Jim Vaughn, the author of a new book called "Stop Racing in a Blindfold," talks about how to combine Big Data and Pricing Science to drive better financial results, at scale, and on a go-forward basis.

    View This Interview