How to Prevent Margin Meltdowns in the Field
A Playbook of Real-World Strategies and Tactics for Getting B2B Salespeople to Price and Discount More Effectively
When your salespeople adopt better pricing and discounting habits, your strategies can become much more powerful than they were on paper. In this tutorial, learn seven real-world strategies and tactics for getting B2B salespeople to price and discount more effectively:
- Adopting a marketing perspective and taking steps to motivate your “target audience”.
- Developing a better understanding of the sales processes that lead to pricing outcomes.
- The most effective confidence-builders you can provide that will help Sales hold the line.
- The problem with pricing training and the three types of training you should provide instead.
This tutorial is just one of hundreds of educational resources you get access to as a PricingBrew Journal subscriber.
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Fighting Over-Discounting in the Field
Over-discounting in the field is a frustrating reality for most B2B pricing teams. So, how do you prevent it from happening? In this Expert Interview, Chaz Napoli shares the strategies and tactics he's found to be effective through hundreds of customer engagements.
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How to Defend Your Prices
In B2B environments, you're sometimes facing a battle on two fronts: With customers and prospects, and with others inside your own company. In this on-demand webinar, learn about effective strategies and tactics for defending your prices internally and externally.
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