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Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.

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  • Should I share the results of our marketing research with the sales team?
  • What are some good ways to talk about price/volume tradeoffs?
  • If we have people with lots of experience in the industry, do we really need to conduct marketing research?
  • What are the growth paths that other pricing groups are taking?
  • What's the difference between defection detection and customer retention?
  • How would we know which value packages or bundles make sense to create?
  • What's the difference between pricing analytics and optimization?
  • What does a real price segment look like? What defines it?
  • How can I tell what a customer's real agenda is and identify what type of buyer they really are?
  • What if our whole analytics initiative is built around giving end-users the ability to slice-and-dice data for themselves?

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