Get the Answers You Need

Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• Should I share the results of our marketing research with the sales team?
• What are some good ways to talk about price/volume tradeoffs?
• If we have people with lots of experience in the industry, do we really need to conduct marketing research?
• What are the growth paths that other pricing groups are taking?
• What's the difference between defection detection and customer retention?
• How would we know which value packages or bundles make sense to create?
• What's the difference between pricing analytics and optimization?
• What does a real price segment look like? What defines it?
• How can I tell what a customer's real agenda is and identify what type of buyer they really are?
• What if our whole analytics initiative is built around giving end-users the ability to slice-and-dice data for themselves?