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Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.

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  • Can just measuring something cause it to improve?
  • What's the difference between defection detection and customer retention?
  • What if our whole analytics initiative is built around giving end-users the ability to slice-and-dice data for themselves?
  • Why don't more B2B companies measure and utilize price elasticity?
  • What is a "Mix Shift" customer defection and how do I spot it?
  • Aren't pricing outliers always a bad thing?
  • Isn't the point of analytics all about identifying outliers and taking action to make sure they don't happen again?
  • Aren't people usually the root-causes behind most pricing problems?
  • How would we know which value packages or bundles make sense to create?
  • What if our competitors are outperforming us on every value-driver that really matters?

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