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Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • Is speaking about loss avoidance really more powerful than highlighting upside gains?
  • Our competitors are offering a lower price. Why wouldn’t a customer just take their offer?
  • Why is customer retention so much more important in B2B than in B2C?
  • I'm tired of policing my sales team and playing "bad cop" on every deal. Any suggestions?
  • What are some good ways to talk about price/volume tradeoffs?
  • How would we know which value packages or bundles make sense to create?
  • Should we be able to command a price premium for every value-gap we identify?
  • Our research interviews were really informative. Do we really need to conduct a broader research survey now?
  • What are the growth paths that other pricing groups are taking?
  • What if the root-causes are in an area that I don't have a lot of lot influence over?

This question is just one of hundreds of educational resources you get access to as a PricingBrew Journal subscriber.

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More Subscriber-Only Resources From Our Library

  • Fixing the Causes of Rogue Salespeople

    It's all too easy to observe rampant discounting in the field and conclude that "rogue" salespeople are the source of the problem. In this expert interview, Paul Hunt exposes the real problems behind rampant discounting in the field.

    View This Interview
  • How to Fight a Price War

    In this on-demand webinar, learn strategies and tactics for preventing a price war, handling "dumb" competitors, de-escalating and avoiding provocative situations, and winning without actually fighting.

    View This Webinar
  • Identifying Your Value Along Five Dimensions

    It's best to present a well-rounded set of criteria upon which customers can base a buying decision. In this guide, you'll learn about five dimensions of value with over 50 potential value-drivers that can influence buying decisions.

    View This Diagnostic
  • Making Pricing More Responsive

    How do we design our pricing models, systems, and processes to maximize ongoing responsiveness, flexibility, and agility? And how do we do it without sacrificing pricing quality and accuracy?

    View This Webinar