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Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • How can pricing skills be applied to other profitable problems?
  • How can we see the customer spend that we aren't getting?
  • What types of attributes should we think about for price segmentation?
  • How do I know if my value messages are really "strategic"?
  • What if our whole analytics initiative is built around giving end-users the ability to slice-and-dice data for themselves?
  • Should I share the results of our marketing research with the sales team?
  • Why is customer retention so much more important in B2B than in B2C?
  • When doing competitive analysis, where else can we look to uncover our competitors' priorities?
  • Any tips for getting others in our company on-board with conducting more rigorous competitive analysis?
  • Can you tell, in advance, whether a promotional discount will work?

This question is just one of hundreds of educational resources you get access to as a PricingBrew Journal subscriber.

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More Subscriber-Only Resources From Our Library

  • Reducing Losses to "No Decision"

    Studies have shown that companies can lose up to 40% of their forecasted deals to "no decision". In this on-demand webinar, learn strategic and tactical approaches for dealing with prospect inaction.

    View This Webinar

  • How Customers Evaluate a Price

    Customers aren't as logical in understanding value and assessing a price as you might think. In this guide, Mark Dresdner exposes eight factors that play an important role when a potential customer evaluates your prices.

    View This Guide

  • The Fundamentals of Multinational Pricing

    Multinational expansion often brings a massive increase in pricing complexity. In this session, we discuss how to cut through the complexities, focus on the fundamentals, and drive big performance improvements.

    View This Webinar

  • Influencing Internal Pricing Negotiations

    In B2B, the most costly pricing negotiations often take place within the confines of our own organizations. In this guide, you'll learn the top 10 strategies for negotiating better pricing outcomes with others inside your company.

    View This Guide