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Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • How does internal marketing relate to change management?
  • How can I tell if a customer is defecting early enough to do something about it?
  • What is a "Steady State" customer defection and how do I spot it?
  • Should we use current or potential LTV in our segmentation?
  • How can product packaging be leveraged to increase profitability?
  • If we spot a potential customer defection early enough, can we turn it around?
  • Can you measure price elasticity through channels?
  • Can just measuring something cause it to improve?
  • What if our competitors are outperforming us on every value-driver that really matters?
  • We're trying to reduce the complexity of our pricing model. Any tips or suggestions?

This question is just one of hundreds of educational resources you get access to as a PricingBrew Journal subscriber.

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More Subscriber-Only Resources From Our Library

  • Three Types of Buyers That Don't Buy on Price

    Research says that 60-70% of buyers aren't price buyers---lower your price for them and you just give margin away. Learn how to identify the types of buyers where additional discounts won't help you win the business.

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  • More Effective Cost-Plus Pricing

    Cost-plus pricing always gets a bad rap. But what's the truth? Do we really need to scrap it? Or are there things we can do to deal with the shortcomings and make it much more effective? Yes!

    View This Webinar

  • How to Price Big Deals

    Big deals generate a lot of internal pressure and it's easy to ignore the huge pitfalls of winning "badly." In this session, we explore a triangulated pricing approach to ensure profitability, mitigate risk, and avoid future regret.

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  • Tales from the Trenches in B2B Pricing

    Pricing improvement in B2B can be a messy affair. In this on-demand webinar, glean insights from ten cautionary case studies so you don't repeat the same mistakes and miscalculations.

    View This Webinar