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Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • What’s the difference between “hard” and “soft” value-drivers?
  • What does a real price segment look like? What defines it?
  • Our competitors are offering a lower price. Why wouldn’t a customer just take their offer?
  • What are the different buyer types we might be negotiating with?
  • I'm tired of policing my sales team and playing "bad cop" on every deal. Any suggestions?
  • What is a "Mix Shift" customer defection and how do I spot it?
  • Should it concern us that customers haven't ever considered the value-drivers we've identified?
  • Can you measure price elasticity through channels?
  • Our research interviews were really informative. Do we really need to conduct a broader research survey now?
  • How can pricing skills be applied to other profitable problems?

This question is just one of hundreds of educational resources you get access to as a PricingBrew Journal subscriber.

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More Subscriber-Only Resources From Our Library

  • How to Price New Products

    In this on-demand webinar, learn about three common types of new products that pricing teams are likely to encounter, and explore the core strategies and processes for dealing with the realities associated with them. Hint: "Best practice" is not always realistic.

    View This Webinar

  • Can You Benefit from Better Deal Management?

    Horror stories of unprofitable or poorly managed deals seem to be all too common in B2B. In this guide by Elliot Yama, learn the common causes of bad deals and four signs that your deal management process is lacking.

    View This Guide

  • Pricing Through Uncertainty

    As pricing pros, we're expected to make weighty decisions with imperfect information. How do we "illuminate" the landscape a bit? What steps can we take to reduce the ambiguity, uncertainty, and risk?

    View This Webinar

  • How to Price Big Deals

    Big deals generate a lot of internal pressure and it's easy to ignore the huge pitfalls of winning "badly." In this session, we explore a triangulated pricing approach to ensure profitability, mitigate risk, and avoid future regret.

    View This Webinar