Get the Answers You Need
Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.
Here are just a few that subscribers get access to:
- Should I share the results of our marketing research with the sales team?
- What are some good ways to talk about price/volume tradeoffs?
- If we have people with lots of experience in the industry, do we really need to conduct marketing research?
- What are the growth paths that other pricing groups are taking?
- What's the difference between defection detection and customer retention?
- How would we know which value packages or bundles make sense to create?
- What's the difference between pricing analytics and optimization?
- What does a real price segment look like? What defines it?
- How can I tell what a customer's real agenda is and identify what type of buyer they really are?
- What if our whole analytics initiative is built around giving end-users the ability to slice-and-dice data for themselves?
This question is just one of hundreds of educational resources you get access to as a PricingBrew Journal subscriber.
More Subscriber-Only Resources From Our Library
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Fixing the Causes of Rogue Salespeople
It's all too easy to observe rampant discounting in the field and conclude that "rogue" salespeople are the source of the problem. In this expert interview, Paul Hunt exposes the real problems behind rampant discounting in the field.
View This Interview -
How Customers Evaluate a Price
Customers aren't as logical in understanding value and assessing a price as you might think. In this guide, Mark Dresdner exposes eight factors that play an important role when a potential customer evaluates your prices.
View This Guide -
The Leading Edge of Customer-Specific Pricing
In this Expert Interview, Pete Eppele discusses current best practices and sheds light on what leading pricing functions are doing right now to manage and optimize their customer-specific pricing.
View This Interview -
Can You Benefit from Better Deal Management?
Horror stories of unprofitable or poorly managed deals seem to be all too common in B2B. In this guide by Elliot Yama, learn the common causes of bad deals and four signs that your deal management process is lacking.
View This Guide
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- Training WebinarsDozens of on-demand webinars covering crucial pricing topics with new webinars every few weeks
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- Help DeskAsk our team of analysts for advice, insights, and perspectives on your specific pricing challenges