Get the Answers You Need

Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• What if our top-selling salesperson is the worst at hitting target prices and margins?
• Our competitors are offering a lower price. Why wouldn’t a customer just take their offer?
• What do I do if my internal team can’t reach agreement on a set of value-drivers and their relative importance?
• What's the difference between defection detection and customer retention?
• Why are the early signs of customer defection so difficult to spot?
• What does a real price segment look like? What defines it?
• Any tips for getting others in our company on-board with conducting more rigorous competitive analysis?
• How would we know which value packages or bundles make sense to create?
• What are some good ways to talk about price/volume tradeoffs?
• If we have people with lots of experience in the industry, do we really need to conduct marketing research?