Get the Answers You Need
Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.
Here are just a few that subscribers get access to:
- Should we announce price increases to customers whose pricing is actually being grandfathered and NOT increased?
- What is the average % lift reported by those using price elasticity to set prices?
- What if our whole analytics initiative is built around giving end-users the ability to slice-and-dice data for themselves?
- Does price elasticity really exist in B2B markets?
- Why are salespeople so quick to offer discounts?
- How can we get ahold of competitors' price lists?
- Our competitors are offering a lower price. Why wouldn’t a customer just take their offer?
- Can pricing analysts be taught the softer skills they need to be successful?
- What if there's just no convincing some of the internal influencers and naysayers that the initiative will be worthwhile?
- When conducting research interviews, how many should we try to conduct?
This question is just one of hundreds of educational resources you get access to as a PricingBrew Journal subscriber.
More Subscriber-Only Resources From Our Library
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Avoiding Five Margin-Killing MarCom Mistakes
A guide to common marketing communication mistakes that reduce your perceived value and pricing power.
View This Guide -
How to Craft Effective Strategic Value Messages
This tutorial shows you how to get beyond the platitudes and develop compelling messages that get prospects to view your offerings as being different, better than the alternatives, and worth the price.
View This Tutorial -
How to Crater a Market with Cost-Plus Pricing
For one large manufacturer, cost-plus pricing was tantamount to malpractice. In this case study, learn how the lack of strategic pricing capability reduced the value of an entire market by over $1 billion.
View This Case Study -
The Competitor Assessment Scorecard
Use this scorecard to assess your competitors relative to each other and yourself on the various elements of the Triangulated Competitive Audit.
View This Tool
Why Subscribe?
When you join your peers and become a PricingBrew Journal subscriber, you get immediate access to this question as well as all of these other features:
- Training WebinarsDozens of on-demand webinars covering crucial pricing topics with new webinars every few weeks
- On-Demand LibraryA searchable library of hundreds of concise guides, tutorials, cases, assessments, and research reports
- Expert InterviewsLearn from others in pricing who’ve “Been There and Done That” through our Expert Interview Series
- Help DeskAsk our team of analysts for advice, insights, and perspectives on your specific pricing challenges

