Get the Answers You Need

Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• Our competitors are offering a lower price. Why wouldn’t a customer just take their offer?
• Why don't more B2B companies measure and utilize price elasticity?
• Should we be able to command a price premium for every value-gap we identify?
• When positioning ourselves vs. the competition, won’t prospects see us as negative and get turned off?
• When pricing and quoting based on customers' projected volumes for the coming year, how do we protect ourselves against them falling short and not earning the price?
• How can we get ahold of competitors' price lists?
• Why are the early signs of customer defection so difficult to spot?
• What does a real price segment look like? What defines it?
• Any tips for getting others in our company on-board with conducting more rigorous competitive analysis?
• What if our competitors are outperforming us on every value-driver that really matters?