Get the Answers You Need

Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• What can I do if I can’t really tell whether the customer is serious about needing the absolute lowest price?
• What’s the difference between “hard” and “soft” value-drivers?
• Should we announce price increases to customers whose pricing is actually being grandfathered and NOT increased?
• What is a "Steady State" customer defection and how do I spot it?
• Should I share the results of our marketing research with the sales team?
• Isn't the point of analytics all about identifying outliers and taking action to make sure they don't happen again?
• Why would a B2B customer defect if they are saying they're satisfied?
• I'm tired of policing my sales team and playing "bad cop" on every deal. Any suggestions?
• If we have people with lots of experience in the industry, do we really need to conduct marketing research?
• Why are salespeople so quick to offer discounts?