Get the Answers You Need

Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• How can we see the customer spend that we aren't getting?
• Should it concern us that customers haven't ever considered the value-drivers we've identified?
• What role should lifetime value play in our pricing segmentation?
• Are there downsides to grandfathering existing SaaS subscribers into their current pricing levels when we raise prices for newbies?
• Our research interviews were really informative. Do we really need to conduct a broader research survey now?
• What are the different buyer types we might be negotiating with?
• Our competitors are offering a lower price. Why wouldn’t a customer just take their offer?
• What is a "Mix Shift" customer defection and how do I spot it?
• What have other groups experienced when trying to link pricing performance to sales commissions? What have they done? And how successful has it been?
• Why is accurate price segmentation so important?