Get the Answers You Need

Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• What have other groups experienced when trying to link pricing performance to sales commissions? What have they done? And how successful has it been?
• What if there's just no convincing some of the internal influencers and naysayers that the initiative will be worthwhile?
• Why don't more B2B companies measure and utilize price elasticity?
• What does a real price segment look like? What defines it?
• Why would a B2B customer defect if they are saying they're satisfied?
• When it comes to calculating customer profitability, how good is “good enough”? How accurate is accurate enough?
• Why are the early signs of customer defection so difficult to spot?
• How does internal marketing relate to change management?
• If we spot a potential customer defection early enough, can we turn it around?
• I'm tired of policing my sales team and playing "bad cop" on every deal. Any suggestions?