Pricing Best Practices, Research Reports, Training Courses and Webinars

PricingBrew

Subscriber-Only Tutorial

Already a subscriber? Login

Subscribe and get immediate access to this tutorial, full access to our research library, and much more...

Manage Your Customer Mix to Improve Profits

How to Improve Gross Margin Production Without Changing Your Prices or Lowering Your Costs

To improve profit performance, most people naturally assume that you have to raise your prices or lower your costs---preferably doing both at the same time. But your prices and your costs are not the only variables in the equation. In this video guide, you'll learn:

  • How and why your customer mix may have even more influence on profits than your pricing.
  • Why certain customers are inherently more profitable than others and how to identify them.
  • How one company managed their customer mix to improve revenues, profits, and retention.
  • A straightforward approach you can use to begin proactively managing your mix with less risk.

This tutorial is just one of hundreds of educational resources you get access to as a PricingBrew Journal subscriber.

Subscribe & Get Access

More Subscriber-Only Resources From Our Library

  • Generating More Sales from Existing Customers

    Many B2B companies struggle to identify untapped sales opportunities and maximize revenue from the customers they've already acquired. In this four-part recorded training session, learn what leading sales operations are doing differently to grow share-of-wallet with existing customers.

    View This Webinar

  • Communicating Pricing Concepts

    In this session, we discuss a variety of strategies, tactics, techniques for helping others in your organization understand "enough" about crucial pricing principles and practices so that you can do what needs to be done.

    View This Webinar

  • Closing the Costliest Pricing Capability Gaps

    In this session, we explore three pricing capability gaps that are still all-too-common considering their detrimental effects on pricing performance and highlight steps you can take to close the gaps once and for all.

    View This Webinar

  • Pricing Through Uncertainty

    As pricing pros, we're expected to make weighty decisions with imperfect information. How do we "illuminate" the landscape a bit? What steps can we take to reduce the ambiguity, uncertainty, and risk?

    View This Webinar