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Navigating the Pricing Technology Landscape

The New Pricing Technology Trends and Developments You Need to Know About

New technologies and solutions mean the landscape is constantly changing. All this change means it’s increasingly difficult to keep track of which solutions are available and what they’re best used for. In this recorded training session, you will learn about:

  • The critical differences between pricing analytics, optimization, and execution technologies.
  • What each pricing technology is really good for and where each tends to fall down in practice.
  • How the different technologies compare on dimensions of impact/value versus effort/expense.
  • The latest trends and developments in pricing technology and what they really mean for you.

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More Subscriber-Only Resources From Our Library

  • Rethinking the "Pricing Journey"

    The “crawl, walk, run” approach used to be the standard for developing pricing capabilities in B2B. But that was 5-7 years ago, and a lot has changed since then. Read this provocative report to learn why you must rethink the pricing journey.

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  • Analytics or Optimization... Which Do You Need?

    When it comes to pricing technologies like pricing analytics and optimization, it's difficult to know which direction to take. But what if you could hear from an experienced practitioner who has actually used both pricing analytics and price optimization?

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  • Underrated Pricing Technology Evaluation Criteria

    This 36-question diagnostic exposes and explains seven areas of pricing technology evaluation and comparison that are underrated, underutilized, and deserving of much greater consideration by prospective buyers.

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  • Golden Rules of B2B Pricing

    B2B pricing has its own set of rules and governing principles...most of which you'll never find in a textbook. What are these "golden rules" and how you keep from breaking them?

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