Get the Answers You Need
Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.
Here are just a few that subscribers get access to:
- When it comes to calculating customer profitability, how good is “good enough”? How accurate is accurate enough?
- Aren't people usually the root-causes behind most pricing problems?
- Any tips for getting others in our company on-board with conducting more rigorous competitive analysis?
- Isn't the point of analytics all about identifying outliers and taking action to make sure they don't happen again?
- What are the growth paths that other pricing groups are taking?
- How can we see the customer spend that we aren't getting?
- Are there other profitable growth drivers a pricing team could focus on?
- Can pricing analysts be taught the softer skills they need to be successful?
- Why would a B2B customer defect if they are saying they're satisfied?
- Why are the early signs of customer defection so difficult to spot?
This question is just one of hundreds of educational resources you get access to as a PricingBrew Journal subscriber.
More Subscriber-Only Resources From Our Library
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The Pros & Cons of B2B Pricing Strategies
The conventional wisdom around pricing strategy often fails to make clear that some of the "standard" options are extremely dangerous in B2B environments! In this on-demand webinar, learn which pricing strategies actually work...and which ones will destroy your margins.
View This Webinar -
Managing Risk in B2B Pricing
Whether real or perceived, it's always best to take a proactive approach to managing and mitigating risk in B2B pricing. In this session, learn how to mitigate pricing risks before they can manifest.
View This Webinar -
The Marketing Research Interview Guide
Categories and sample questions for developing effective marketing research interview guides. A robust and well-rounded interview guide can be constructed by just developing one question in each category.
View This Tool -
Identifying Three Types of Customer Defection
This video guide shows how to identify the early signs of three costly types of customer defection and how to take action before it's too late to turn it around.
View This Diagnostic
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