Get the Answers You Need

Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• What types of attributes should we think about for price segmentation?
• What can I do if I can’t really tell whether the customer is serious about needing the absolute lowest price?
• How do you "normalize" your pricing to something else?
• If we have people with lots of experience in the industry, do we really need to conduct marketing research?
• Should we be able to command a price premium for every value-gap we identify?
• How can we get ahold of competitors' price lists?
• Why would a B2B customer defect if they are saying they're satisfied?
• What is a "Mix Shift" customer defection and how do I spot it?
• What does a real price segment look like? What defines it?
• What if our competitors are outperforming us on every value-driver that really matters?