Pricing Best Practices, Research Reports, Training Courses and Webinars

PricingBrew

Subscriber-Only On-Demand Webinar

Already a subscriber? Login

Subscribe and get immediate access to this webinar, full access to our research library, and much more...

Price Promotions in B2B

Understanding the Ins and Outs of Using Promo Pricing To Boost Sales Volume

For many organizations, price promotions are a go-to tactic whenever inventories begin to swell or it looks like revenue targets might be missed. This is somewhat understandable because as consumers ourselves, we’re constantly being bombarded with limited-time sales and discount offers. The problem, however, is that the dynamics in commercial markets are dramatically different than those in consumer markets. And as a result, price promotions simply do not work in the same ways. So what do we really need to know about price promotions in B2B to avoid costly mistakes? In this on-demand webinar, you'll learn about:

  • The most common ways in which price promotions are affected by the unique dynamics of B2B markets.
  • How to determine whether or not a particular price promotion is likely to achieve the desired outcomes.
  • Heading off misguided "great ideas" for promotions and proactively dealing with organizational pressures.
  • How to structure price promotions to incentivize profitable behaviors while minimizing downside risk.

This webinar is just one of hundreds of educational resources you get access to as a PricingBrew Journal subscriber.

Subscribe & Get Access

More Subscriber-Only Resources From Our Library

  • Do European Companies Really Price Better?

    In this informative interview, Per Sjofors, the founder and CEO of Atenga, defends his bold assertion that European companies lead US companies in the development of pricing capabilities and processes.

    View This Interview

  • All About Price Optimization

    The term "price optimization" is being thrown around with such abandon these days that confusion, rather than clarity, is the more likely result. In this on-demand webinar, you'll learn what price optimization really is and how it works.

    View This Webinar

  • Making Sense of AI for B2B Pricing

    There's no doubt that artificial intelligence will transform nearly every aspect of sales and revenue operations. How do we cut through the hype and harness AI to generate improved pricing results and business outcomes?

    View This Webinar

  • 17 Customer Insights for More Strategic Pricing

    Having a better understanding of your buyers can help make profitable pricing outcomes the natural result. This guide reveals 17 powerful customer insights that are proven to be beneficial for creating advantageous pricing conditions.

    View This Guide