Profitable Pricing Enablement
Leveraging Data and Technology to Distribute Pricing Authority Without Sacrificing Pricing Performance
Salespeople love having the authority to make pricing and discounting decisions in the field. In fact, this control and authority is so important to them that they'll fight you tooth and nail to keep it. And in years past, this was a fight you just couldn't avoid if you really wanted to improve pricing performance. But things are different today and you no longer have to choose between distributed authority and performance improvement. In this on-demand webinar, you'll learn about:
- The "pricing enablement" model of pricing improvement that's rapidly becoming the new best practice in B2B.
- How distributed pricing authority not only reduces internal conflict but also delivers hidden financial benefits.
- Why the powerful combination of data and technology now makes it possible to have the best of both worlds.
- Recommendations and considerations gleaned from pricing teams that are already well down the enablement path.
This webinar is just one of hundreds of educational resources you get access to as a PricingBrew Journal subscriber.
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Getting Control of Discounting
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Seven Strategies for Boosting Margin Dollars
It's good to have a few strategies close at hand that are effective at boosting margin dollars without a lot of time and effort. This video guide explains seven simple solutions that can make a big difference to profitability.
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Delivering Data to Decision Makers
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Do European Companies Really Price Better?
In this informative interview, Per Sjofors, the founder and CEO of Atenga, defends his bold assertion that European companies lead US companies in the development of pricing capabilities and processes.
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