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David Bauders of Strategic Pricing Associates Discusses the Realities of Pricing Improvement in B2B

In competitive B2B markets, procrastination around pricing improvement carries a significant cost. In this conversation with David Bauders, the Founder and President of Strategic Pricing Associates (SPA), you'll learn about:

  • The pricing problems he's encountered working with hundreds of distributors and manufacturers.
  • The common organizational barriers and cultural hurdles that must be overcome along the way.
  • Insights and tips for generating results while aligning to the organization's appetite for change.
  • How procrastination around pricing improvement can have a negative impact on enterprise value.

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