Seize the Pricing Opportunity Before Others Do
David Bauders of Strategic Pricing Associates Discusses the Realities of Pricing Improvement in B2B
In competitive B2B markets, procrastination around pricing improvement carries a significant cost. In this conversation with David Bauders, the Founder and President of Strategic Pricing Associates (SPA), you'll learn about:
- The pricing problems he's encountered working with hundreds of distributors and manufacturers.
- The common organizational barriers and cultural hurdles that must be overcome along the way.
- Insights and tips for generating results while aligning to the organization's appetite for change.
- How procrastination around pricing improvement can have a negative impact on enterprise value.
This interview is just one of hundreds of educational resources you get access to as a PricingBrew Journal subscriber.
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In this on-demand webinar, learn how leading pricing teams are influencing the pre-market decisions that can increase pricing pressure and limit the prices you can command in the market.
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Isolating the Impacts of Price, Volume, Cost and Mix
Using this straightforward tool, you can finally put an end to the second guessing and skepticism by isolating and quantifying the contributions of price, volume, cost and mix to period-over-period revenue and margin differences.
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Identifying Your Value Along Five Dimensions
It's best to present a well-rounded set of criteria upon which customers can base a buying decision. In this guide, you'll learn about five dimensions of value with over 50 potential value-drivers that can influence buying decisions.
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Using The "Measurement Effect" to Improve Margins
When it comes to finding problems or failings with pricing and discounting, the sales department is a prime target. But the relatively simple effort of getting your own house in order can have a positive influence on pricing outcomes.
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