Using a Cost-Plus Mindset to Your Advantage
How One Company Improved Profitability Without Changing Their Team's Cost-Plus Pricing Behaviors
In a B2B sales environment, an entrenched cost-plus mindset can be a huge obstacle to improved pricing performance. Modifying this mindset often involves implementing new rules, training programs, governance structures, and even making personnel changes. But what if your back is against the wall and the "right way" isn't an option? In this case study, you'll learn:
- Why it sometimes makes sense to make your sales team think nothing's changing to get them to improve.
- How desperate times can sometimes justify effective solutions--even when they're a bit creative and sneaky.
- Things to consider when the seemingly logical courses of action just aren't available to you.
- How simple algebra managed to deliver results so good that they surprised both the CEO and CFO.
This case study is just one of hundreds of educational resources you get access to as a PricingBrew Journal subscriber.
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How to Crater a Market with Cost-Plus Pricing
For one large manufacturer, cost-plus pricing was tantamount to malpractice. In this case study, learn how the lack of strategic pricing capability reduced the value of an entire market by over $1 billion.
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Navigating the Pricing Technology Landscape
Given the pace of change, it’s increasingly difficult to keep track of the various pricing technologies and what they’re best used for. In this recorded training seminar, we discuss the latest trends and developments and how different types of solutions compare.
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Pricing Productivity Boosters
B2B pricing functions have never been overflowing with resources, money, or time. Nevertheless, most pricing teams are now being asked to do even more with even less. So how do we make the most of what we've got?
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Pricing Tech Utilization: Users Vs. Laggards
Based on an in-depth PricingPulse research study, this briefing exposes the critical differences between the companies who are currently using pricing technology, and those who are not.
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Price Promotions in B2B
Understanding the Ins and Outs of Using Promo Pricing To Boost Sales Volume
