The Fundamentals of Pricing Intelligence
Learn the Signals That Help You Price More Effectively Now and In the Future
The opacity of pricing in B2B environments leads many practitioners to conclude that there isn't a whole lot they can do with respect to intelligence gathering. As a result, they often feel like they're flying blind and making decisions in a vacuum. In reality, however, there are actually many sources of valuable pricing intelligence that B2B pricers can leverage to their advantage. In this on-demand webinar, you'll learn about:
- The types of pricing intelligence that are extremely valuable...and which are a complete waste of time.
- How to design and implement efficient systems for tapping into sources of valuable intelligence.
- Why the conventional wisdom in this area only scratches the surface...and can often lead to disaster.
- How to determine appropriate and timely responses to what your pricing intelligence is telling you.
This webinar is just one of hundreds of educational resources you get access to as a PricingBrew Journal subscriber.
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Breaking Out of Your Pricing "Box"
Effective pricing in B2B often requires coordination between marketing, sales, product management, and even accounting. This on-demand training session exposes how to influence the other departments that can make or break your pricing efforts.
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Getting the Top Job in B2B Pricing
How do you become a Vice President of Pricing at a multi-billion dollar B2B company? A great first step is to get some advice from someone like Dick Braun, the Vice President of Strategic Pricing at Parker Hannifin.
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Ever wonder how your pricing department stacks up to others? This PricingPulse research briefing explores the size, experience, challenges, and priorities of B2B pricing organizations.
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