Get the Answers You Need

Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• How does internal marketing relate to change management?
• What are the growth paths that other pricing groups are taking?
• Should we be able to command a price premium for every value-gap we identify?
• Why would a B2B customer defect if they are saying they're satisfied?
• Isn't the point of analytics all about identifying outliers and taking action to make sure they don't happen again?
• What have other groups experienced when trying to link pricing performance to sales commissions? What have they done? And how successful has it been?
• Should we use current or potential LTV in our segmentation?
• Should I share the results of our marketing research with the sales team?
• Should it concern us that customers haven't ever considered the value-drivers we've identified?
• Aren't people usually the root-causes behind most pricing problems?