Get the Answers You Need

Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• Any tips for getting others in our company on-board with conducting more rigorous competitive analysis?
• What role should lifetime value play in our pricing segmentation?
• How can pricing skills be applied to other profitable problems?
• Should I share the results of our marketing research with the sales team?
• I'm tired of policing my sales team and playing "bad cop" on every deal. Any suggestions?
• Should we use current or potential LTV in our segmentation?
• If we have people with lots of experience in the industry, do we really need to conduct marketing research?
• What is a "Steady State" customer defection and how do I spot it?
• What are the different buyer types we might be negotiating with?
• What types of attributes should we think about for price segmentation?