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Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • Why is accurate price segmentation so important?
  • Are there other profitable growth drivers a pricing team could focus on?
  • What are the different buyer types we might be negotiating with?
  • Any tips for getting others in our company on-board with conducting more rigorous competitive analysis?
  • What role should lifetime value play in our pricing segmentation?
  • How can we see the customer spend that we aren't getting?
  • Why shouldn't services be priced by the hour? Lawyers and accountants do it, don't they?
  • Can you tell, in advance, whether a promotional discount will work?
  • Should it concern us that customers haven't ever considered the value-drivers we've identified?
  • Does price elasticity really exist in B2B markets?

This question is just one of hundreds of educational resources you get access to as a PricingBrew Journal subscriber.

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More Subscriber-Only Resources From Our Library

  • Future Proofing Your Pricing Career

    The skills that kept us relevant yesterday may not be enough tomorrow. How do we adapt and thrive in the face of these changes? Which trends do we really need to pay attention to?

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  • Price Promotions in B2B

    For many, price promotions are a go-to tactic when it looks like revenue targets might be missed. What do we really need to know about price promotions in B2B to avoid costly mistakes?

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  • B2B eCommerce Pricing Practices

    Market dynamics have kicked B2B ecommerce trends into high gear. In this session, we dispel eight myths of B2B ecommerce and explore ten critical strategic pricing principles you'll want to embrace.

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  • Managing Your "Minimum Advertised Price"

    Many manufacturers have augmented their channel strategies with MAP (Minimum Advertised Price) policies. While not a panacea, MAP policies can mitigate many channel control and conflict issues. In this guide, we expose 20 strategies and tactics for more effective MAP policies and programs.

    View This Guide