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Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • Can you tell, in advance, whether a promotional discount will work?
  • What if our whole analytics initiative is built around giving end-users the ability to slice-and-dice data for themselves?
  • Why don't more B2B companies measure and utilize price elasticity?
  • When conducting research interviews, how many should we try to conduct?
  • What's the difference between defection detection and customer retention?
  • What if there's just no convincing some of the internal influencers and naysayers that the initiative will be worthwhile?
  • What can I do if I can’t really tell whether the customer is serious about needing the absolute lowest price?
  • What does a real price segment look like? What defines it?
  • When positioning ourselves vs. the competition, won’t prospects see us as negative and get turned off?
  • What is the average % lift reported by those using price elasticity to set prices?

This question is just one of hundreds of educational resources you get access to as a PricingBrew Journal subscriber.

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More Subscriber-Only Resources From Our Library

  • Boosting ASPs (Average Selling Prices) to Drive Profitability

    The use of averages are as common in business as they are in sports. Average selling prices (ASPs), however, can hide a lot of profitable truths. In this case study, Peter Maniscalco reveals how one building materials company dug deeper to find profitable opportunities.

    View This Case Study

  • How to Price New Products

    In this on-demand webinar, learn about three common types of new products that pricing teams are likely to encounter, and explore the core strategies and processes for dealing with the realities associated with them. Hint: "Best practice" is not always realistic.

    View This Webinar

  • Dealing with Price Exceptions

    For many teams, their exception-handling processes are a significant and ongoing source of frustration and inefficiency. So how should you go about improving these critical processes?

    View This Webinar

  • Can You Benefit from Better Deal Management?

    Horror stories of unprofitable or poorly managed deals seem to be all too common in B2B. In this guide by Elliot Yama, learn the common causes of bad deals and four signs that your deal management process is lacking.

    View This Guide