Managing Mix to Improve Pricing
How to Boost Pricing Performance by Getting Proactive About Your Customer and Product Mix
What if you could increase realized prices by 12% without actually changing your price-points or eliminating discount schedules? What if you could enhance margins by 15% without slashing your product costs or stripping salespeople of their authority to negotiate? And what if you could boost profitability by 19% without really changing much of anything...other than your focus? In this on-demand webinar, you'll learn about:
- The incredible amount of influence that product and customer mix have over nearly every aspect of performance.
- The major misconception that causes most companies to neglect one of the most powerful strategic levers available.
- A straightforward process for proactively engineering your mix to generate better outcomes as a matter of course.
- Various examples and tips to illustrate the concept and demonstrate the significant benefits of this strategic approach.
This webinar is just one of hundreds of educational resources you get access to as a PricingBrew Journal subscriber.
More Subscriber-Only Resources From Our Library
New Benchmarks for Pricing Excellence in B2B
In our research, we’ve identified ten areas where “best practices” have been redefined; setting new benchmarks for pricing excellence in B2B. Use this self-assessment to see how your capabilities measure up.View This Research
5 Pricing Trends You Can't Afford to Ignore
From our unique vantage point, we've identified a number of larger trends that pricing teams need to be prepared for. In this on-demand webinar, we explore five of these trends and discuss the implications and ramifications.View This Webinar
The Marketing Research Analysis Guide
The Marketing Research Analysis Guide will help you interrogate your marketing research findings to gain strategic insights and identify opportunities for truly meaningful action.View This Tool
Making Sense of Pricing Technology
Are pricing technologies all the same? Do the differences actually matter? What do we need? How do we choose? In this webinar, we cut thru the confusion to help you understand your options for technology-enabled pricing.View This Webinar
When you join your peers and become a PricingBrew Journal subscriber, you get immediate access to this webinar as well as all of these other features:
- Training WebinarsDozens of on-demand webinars covering crucial pricing topics with new webinars every few weeks
- On-Demand LibraryA searchable library of hundreds of concise guides, tutorials, cases, assessments, and research reports
- Expert InterviewsLearn from others in pricing who’ve “Been There and Done That” through our Expert Interview Series
- Help DeskAsk our team of analysts for advice, insights, and perspectives on your specific pricing challenges