PricingBrew

Subscriber-Only On-Demand Webinar

Already a subscriber? Login

Subscribe and get immediate access to this webinar, full access to our research library, and much more...

The Fundamentals of Multinational Pricing

Cutting Through the Complexity to Improve Overall Pricing Performance

By selling to customers in countries all over the world, companies have been able to greatly expand their addressable markets. Along the way, most have also experienced a commensurate increase in pricing complexity, with more moving parts, multiple and often-competing authorities, overlapping effects, cannibalization risks, and so on. So considering the complex nature of multinational pricing, how do you drive meaningful improvement? In this on-demand webinar, you'll learn about:

  • Organizational constructs that help ensure alignment and consistency among distributed groups.
  • The pros and cons of different approaches to price segmentation in a multinational marketplace.
  • Important considerations for dealing with multiple currencies and different exchange rates.
  • Understanding the ramifications and implications of trade tariffs, transfer costs, and more.

This webinar is just one of hundreds of educational resources you get access to as a PricingBrew Journal subscriber.

Subscribe & Get Access

More Subscriber-Only Resources From Our Library

  • How Customers Evaluate a Price

    Customers aren't as logical in understanding value and assessing a price as you might think. In this guide, Mark Dresdner exposes eight factors that play an important role when a potential customer evaluates your prices.

    View This Guide
  • Pricing Pilot Programs

    How do you get your company to accept new pricing approaches while maximizing your odd of success? In this session, learn how to leverage pilot programs and in-market trials to accelerate your progress.

    View This Webinar
  • Analytics or Optimization... Which Do You Need?

    When it comes to pricing technologies like pricing analytics and optimization, it's difficult to know which direction to take. But what if you could hear from an experienced practitioner who has actually used both pricing analytics and price optimization?

    View This Guide
  • Delivering Data to Decision Makers

    Providing data to decision-makers is a core responsibility for most pricing teams. But getting it right is a significant challenge. In this on-demand session, learn how leading teams are making their efforts in this area more effective.

    View This Webinar