How Strict Pricing Enforcement Killed a Product
A Cautionary Tale from the Real-World About the Perils of Enforcing Ridiculous Pricing Policies
To many, strict enforcement of pricing policies seems like a great idea. But when those policies are lacking, enforcement can be disastrous. In this hilarious case study, you'll learn about:
- Why an engineering degree does not automatically qualify someone as a pricing expert.
- Why basic pricing models that look good on paper are rarely effective in the marketplace.
- How and why discounting in the field can be a good thing when different segments exist.
- The many lessons that can be learned from someone else’s multi-million-dollar mistakes.
This case study is just one of hundreds of educational resources you get access to as a PricingBrew Journal subscriber.
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Exposing Your Differential Value Step-by-Step
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Avoiding Five Margin-Killing MarCom Mistakes
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Exploring the Future of the Pricing Profession
Pricing is a specialized function and it can be difficult to get a read on the health and status of where the field is headed. Kevin Mitchell of the Professional Pricing Association provides his perspectives on the state of the pricing profession.
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