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How Strict Pricing Enforcement Killed a Product

A Cautionary Tale from the Real-World About the Perils of Enforcing Ridiculous Pricing Policies

To many, strict enforcement of pricing policies seems like a great idea. But when those policies are lacking, enforcement can be disastrous. In this hilarious case study, you'll learn about:

  • Why an engineering degree does not automatically qualify someone as a pricing expert.
  • Why basic pricing models that look good on paper are rarely effective in the marketplace.
  • How and why discounting in the field can be a good thing when different segments exist.
  • The many lessons that can be learned from someone else’s multi-million-dollar mistakes.

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More Subscriber-Only Resources From Our Library

  • The Price Segmentation Self-Assessment

    Simply answer the questions in this self-assessment (objectively) to gauge the likely quality, accuracy, and efficacy of your price segmentation model. You can assess overall quality, as well as pinpoint specific opportunities for improvement.

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  • Tweaking Your Sales Strategy to Improve Prices

    A well thought-out strategy can reduce pricing pressure and increase deal velocity. This guide explains how relatively small adjustments to your sales strategy in a few high-leverage areas can combine and compound to produce dramatic results.

    View This Guide

  • Selling Your Pricing Initiative

    Want to get your pricing initiative approved? In this on-demand webinar, learn how to structure and deliver your investment "case" in such a way that approval is almost a foregone conclusion.

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  • How to Defend Your Prices

    In B2B environments, you're sometimes facing a battle on two fronts: With customers and prospects, and with others inside your own company. In this on-demand webinar, learn about effective strategies and tactics for defending your prices internally and externally.

    View This Webinar