The Functional Area Cheat Sheet
How Other Internal Departments Influence Pricing and What You Can Do About It
The Functional Area Cheat Sheet provides a quick overview of the common ways in which different groups can have an effect on pricing outcomes, the deficiencies that are typically found in each area, and some suggestions for how you might be able to diplomatically help them help you.
This tool is just one of hundreds of educational resources you get access to as a PricingBrew Journal subscriber.
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While no variable comp approach is ever perfect, you stand a much better chance when you minimize the unintended consequences. This guide exposes the problems with various schemes and explores potential solutions.
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Breaking Out of Your Pricing "Box"
Effective pricing in B2B often requires coordination between marketing, sales, product management, and even accounting. This on-demand training session exposes how to influence the other departments that can make or break your pricing efforts.
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Getting Your Salespeople to Price Better
Chances are, the behavior of your salespeople will ultimately determine whether your pricing strategies are effective or not. In this on-demand training seminar, learn proven approaches and strategies for getting your sales team to price and discount far more effectively.
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Business-to-Business Price Elasticity
In this recorded training session, we explain the fundamentals of price elasticity in straightforward terms, explore the various principles involved, and provides valuable tips and insights to help you get started toward leveraging this most powerful measure in B2B pricing.
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